Coach’s Chameleons

Few fashion brands have the name recognition of Coach, the global powerhouse has long represented attainable chic and American style, for better or worse. In recent years Coach has attempted to reinvent itself upping the luxury factor and revamping its ready-to-wear under the direction of the talented, Stuart Vevers. For the 2nd collection under Vevers’ leadership Steven Meisel captures the fresh faced cast in pastel & black and white for a series of images that merge ideas about youthful insouciance and Americana. Looking like the ultimate gang of cool kids, Molly Bair, Binx Walton, Julia Bergshoeff, Lexi Boling, Valery Kaufman, Dylan Xue, Grace Hartzel and Helge Vonderau look right at home chilling out in Ditmas Park.

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Molly Bair

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Binx Walton

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Lexi Boling

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Valery Kaufman

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Julia Bergshoeff

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Dylan Xue

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Helge Vonderau

4 Comments
  1. Very strong concept from Vevers! Similarly to what he did for Loewe, looks like he’s driving the brand to a more sophisticated yet youthful direction… effortless, chic and practical! LOVE!!!

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