Boss Lady

When Abbey Lee sauntered down the BOSS runway this season it marked a triumphant return. The Aussie beauty has been busily building her acting resume with parts opposite Tom Hardy and Gerard Butler, but rest assured that she hasn’t forgotten how to work it. Jason Wu is known for creating supermodel moments so naturally he tapped Abbey for BOSS’ latest campaign. Shot by Inez van Lamsweerde and Vinoodh Matadin with styling by Joe McKenna (Art Partner) the minimalistic campaign is all about attitude and exquisitely tailored clothing. “No extraneous graphics, no set. It’s about the very essence of the woman and the man,” states Artistic Director Jason Wu of the beautiful new images. Stephen Galloways choreography adds grace to Abbey Lee’s poses, while classical violinist & model Charlie Siem (London: Storm Model Management, Paris: Success Models) serves as the campaign’s elegant male lead.

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1 Comment
  1. Gorgeous, but I don’t understand why this isn’t considered a big campaign in the lists (I can’t understand that system anyway)…

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