For fall Chloe heads upstate to Harriman, New York for a designer roadtrip shot by Inez van Lamsweerde and Vinoodh Matadin, who put their style to good use creating an atmospheric campaign with the energy and sun-drenched cinematography of a feature film. Sasha Pivovarova and Andreea Diaconu are the heroines of this piece and they cruise through the deserted streets clad in Baylee bags, chunky furs and the seventies style girlish pieces that are Chloe’s bread & butter. The duo makes for the perfect pair of Chloe girls and the dreamy vibe of the video fits creative director, Clare Waight Keller’s vision completely.
“As with the collection, I wanted to create this sense of mystery, something strange and a little bit wild. I liked the idea of two girls escaping, moving forward. There’s a real beauty in the idea of chasing something hopeful.” – Clare Waight Keller, Chloé Creative Director