Donatella’s Stars

Lady Gaga‘s surprisingly understated ad for Versace accessories is one of the most talked about campaigns of the moment, but the Versace love affair with fame goes way back. Every few seasons Donatella enlists a star from the world of film, tv or music to pout and preen in the brand’s memorable campaigns and over the years they’ve racked up an impressive array of luminaries. Versace will always be synonymous with the supermodel era but they’re equally known for their connection to the world of celebrity. Star power has always been one of the driving forces behind Versace’s appeal on and off the red carpet – take a look back at some of the famous faces to front ads for the legendary label.


Lady Gaga by Mert Alas and Marcus Piggott (Art Partner) for Versace SS14


January Jones by Mario Testino (Art Partner) for Versace Accessories 2011


Halle Berry by Mario Testino (Art Partner) for Versace S/S 06




Madonna by Mario Testino (Art Partner) for Versace S/S 2005 & Atelier Versace 1996 | by Steven Meisel, 1995



Demi Moore by Mario Testino (Art Partner) for Versace F/W 2005


Christina Aguilera by Steven Meisel for Versace F/W 2003


Courtney Love (1 Model Management) by Richard Avedon for Versace


Elton John and Nadja Auermann by Avedon for Versace

  1. It is almost a sin to have Gaga´s Versace ad next to Elton and Nadja´s Avedon iconic picture. From all the ‘nodels’ featured over the years, she´s the least compelling of them all.

  2. thank god on this plane there are people like Gustavo left ! how you people are happy with this over photoshopped cartoons is something i will never understand, not only gaga look like amadame tussaud statue but even after hours or retouching she still look chunky and way older than she is, all the people that mert & marcus photograph have their eyes liquefied to look like cats, so for the madonna interview cover story were she never looked like that even when she was 25 yo cos she doens have that face and my biggest obsession miss moss for play boy where again even her body s been stretched to look like gisele !

    looking here at those iconic images, the meisel ad with madonna and all that avedon did for versace to create a look that changed fashion forever should make people in this biz think more and rise the standard of quality cos where we are goings really not beautiful !

  3. I think she looks awesome, she definitely embodies the Versace aesthetic and I understand why she was picked!

    Also, what’s wrong with Demi Moore chest in that picture? They went crazy editing, geez!

    My Fashion Insider

  4. i really love this Versace campaign with Lady Gaga… it’s showing a softer and more sensual side of the brand that’s long gone… i can see this pic inspiring ladies from all parts of the world 🙂

  5. The Demi Moore ads were my always favorite of the modern Versace celebrity series.
    Thank you for the reminder.

    The perfect blend of candid sensuality and depth. Demi wields that at will, naturally.
    In retrospect, it captured the kind of romance which feels both inherent yet unattainable…while all she’s doing is adjusting a shoe strap. Masterwerk.

  6. Gaga’s campaign has its appeal and is sexy per the intent – in today’s world and to that point, I do share some of Truman’s view.

    Upon comparison of the above images, the contrast is quite sharp, and perhaps disheartening in terms of where we’ve come from and where we seem be headed, in the creative/ media world as a whole, re:overproduction/ soulless output.
    But thankfully all is not lost just yet.

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