Ervell’s Field of Dreams

The young New York designer Patrik Ervell has always gone his own way. There was the runway composed of salmon-tinted stacks of Financial Times, the jackets made of crinkly gold emergency blankets, the progressive e-commerce site featuring animated models, all of it perfectly in-line with his sharp, modernist aesthetic vision. So it’s no surprise that his first fully-fledged ad campaign would be no different. Shot by Luke Gilford in Santa Cruz, the rich black-and-white spread features Max Von Isser in a soft, windblown field, the perfect backdrop for Ervell’s brilliant woodsy Fall 2013 collection. Take an exclusive first look at the campaign below, before it makes its d├ębut in the Fall issues come September.



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