By its very nature, fashion is in a constant state of change, but the industry has a way of rehashing the past every few seasons with collections that draw inspiration from key moments in fashion’s history. Nostalgia was the predominant fashion mode of the aughts, and it saw designers revisiting everything from 1920s flapper fixtures, to ’80s powerdressing and (gasp) ’90s grunge redux. We may have just entered into 2013, but when it comes to manufacturing clothing that looks awfully similar to styles that could have been worn generations earlier, designers show no signs of stopping.
Case in point, S/S 13’s mod moment, which saw a wealth of graphic prints invading the runway. Checks, stripes, and houndstooth patterns made appearances on the runways of labels like Marc Jacobs, Louis Vuitton, Prada, Michael Kors and Dolce & Gabbana, offering a pleasant alternative to spring’s tried-and-true florals and providing a bit of deja vu. Granted, these design elements are timeless, but fans of ’60s style will recognize the cuts and patterns that make up these new designs as the hallmarks of mod innovators. Take a look at the work of Pierre Cardin, Mary Quant, André Courrèges, and Ossie Clark, and you can’t help but see where Marc Jacobs and co. took their lead from.
With the very same designs getting major play in the pages of this month’s magazines, editors have been showcasing these looks in a variety of ways. Most choose to play up the retro appeal inherent in these collections by creating stories reminiscent of days past: what says ’60s more than an angular Vidal Sasson bob or an oversized bouffant? Others focus in on the graphic element, shooting the pieces against white backdrops and playing up the contrast.
Designer Ossie Clark and one of his creations
Models in Who Are You Polly Magoo, 1966
Houndstooth Coat, Ph. Art Kane, 1966
Designs by Andre Courreges,
Vogue Japan Ph. Victor Demarchelier (Paris: Management + Artists, New York: Management + Artists) | Styling Sabino Pantone | Model Jessica Stam | Hair Didier Malige | Makeup Adrien Pinault (Paris: Management + Artists, New York: Management + Artists)
Vogue China Ph. Daniel Jackson | Styling Nicoletta Santoro | Models Kel Markey, Agnés Nabuurs, Athena Wilson, Bo Don & Chiharu Okunugi | Hair Yannick D’Is (Paris: Management + Artists, New York: Management + Artists) | Makeup Yadim