The statement-making fashions of the season come to life in Lane Crawford’s first-ever campaign film. Nick Knight brings his visionary touch to the project, taking Chinese beauties Ming Xi, Xiao Wen Ju, and Wang Xiao, transforming them into fantastical sartorial sirens in a mind-bending clip. Superstar stylist Edward Enninful creates the ultimate modern wardrobe using a selection of key pieces from names like Azzedine Alaïa, Alexander McQueen, Altuzarra, Balenciaga, Celine Jil Sander, Proenza Schouler, and Yves Saint Laurent – just to name a few. The depth and variety of the labels featured speaks to the impeccably curated Lane Crawford selection and is tailored to the taste point of a consumer who knows their fashion heavyweights. Enninful’s pitch perfect seasonal edit and Knight’s surrealist perspective combine for a unique and engrossing campaign experience.
Take an exclusive first look below, in a behind the scenes video of Lane Crawford’s first ever campaign film to see the work that went in to creating the brand’s seasonal vision. See the new campaign in full on LaneCrawford.com