How do you distill the ethos of a beloved store into a magazine that captures both the brand’s heritage and the current fashion mood? London launch b Magazine merges the boundary pushing sartorial flavor of Saville Row’s famous b Store, with editorial content from some of the most sought after talent on the block. Open up the latest issue and you’ll find new work from white hot photographers like Aitken Jolly, Willem Jaspert as well as fresh ideas from stylists Sam Ranger, Jason Hughes & Stevie Westgarth. Expect the unexpected, you won’t see the same old Prada and Armani here, on the cusp labels like satyenkumar, Thomas Tait, Monique van Heist and Tze Goh are the stars of the show and are featured prominently throughout.
Take a look at our preview of the Autumn/Winter edition for a taste of b’s eclectic flavor and phenomenal cast.