Behind the Campaign : Lane Crawford

Lane Crawford‘s fall campaign features some of China’s most well known faces shot by Mert Alas and Marcus Piggott in the season’s chicest designer pieces. Ming Xi, Liu Wen, Fei Fei Sun, Shu Pei and Xiao Wen Ju make for a stunning group, sporting bright red lips and and outfits from Alexander McQueenGivenchyCeline and Haider Ackermann. Check out these behind the campaign images for a small taste of the vibe on set and a glimpse of these beauties at work.

Be sure to watch the preview of the campaign video – set to debut on MDC in September!

  1. God I’m so in love with Shu Pei!But the asian models shoot with red lips thing kind of dejavu.Many shoots sporting this idea

  2. i still wanna see other asian race not the typical chinese ones… but i can’t blame them, china is such a big country and signature brands have such big opportunity to sell and market their products by using chinese models. im still hoping to see a southeast asian face… just my opinion…

  3. Such gorgeous girls! I love this campaign, looks a bit like the Meisel editorial from a few days ago.

  4. Liu is very Beautiful, and this Fashion show is “Celebration of Beauty” Beauty is attached to the people who accept it, and criticize by those who are less then beautiful.
    I Celebrate Liu and all of the Beautiful models.

  5. love it!

    kilo–it actually doesn’t look like a red lipstick based on the photo with xiao. the post photos make it look like a red lip but it looks like a orange-y coral/salmon color

  6. Time to show Western countries that Asian market has rise and rise. Indeed, Asian fashion market definitely is on RISE.

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