When the chips are down fashion returns to what it does best – good old fashioned glamour. A decidedly un-edgy feel dominates the S/S campaigns this year. Where just two seasons ago we were immersed in ethereal fantasy or robo-chic this season’s campaigns are by and large traditional affairs, each house providing an orthodox interpretation of their brand identity. Roberto Cavalli discards last season’s cinematic flourishes and heads back to the 80s with the help of Daria Werbowy and a pint of bronzer – the look is sexy, powerful and completely in line with the Cavalli image.
Lanvin taps Iselin Steiro and Steven Meisel for a campaign full of classic refinement, fitting given the house’s long standing reputation as an arbiter of Parisian elegance. Even Balenciaga, the pioneers of fashion audacity are relatively subdued; David Sims‘Â visions of an austere Elsa Sylvan and Hanne Gaby Odiele are as tranquilly beautiful as anything you’ll see this season. For S/S 09 the rule is expect exactly what you thought you would.
Daria for Roberto Cavalli by Inez van Lamsweerde and Vinoodh Matadin
Iselin for Lanvin by Steven Meisel
Elsa for Balenciaga by David Sims
Hanne for Balenciaga by David Sims