Image Conscious

W gives us an early taste of fall with Craig McDean‘s chic portfolio of the season’s must have looks. Using a cast of IMG beauties and a simple peach backdrop, McDean highlights just about every piece we loved from the F/W collections. Once again Alex White‘s styling looks phenomenal and each girl wears an ensemble that speaks to her personality; could anyone look better in that stunning Haakan dress than Karolina, who better to show off Rodarte’s ethereal spirt than Liya? See the full portfolio and the models and designer’s take on each look at W


Liya Kebede


Karolina Kurkova


Freja Beha Erichsen

  1. karolina, sasha and heidi are my favourite for these. beautiful editorial. very usuable clothes for women.

  2. Samantha’s editorial debut, I believe, and it’s not bad at all!!! It’s a really good shot of her, and an all round great editorial!!!

  3. Karolina looks flawless… i’mk so happy she’s back… and she still has that killing body… nice. nice . nice. Erin looks good too.

  4. Very nice!
    I love Kamila, Heidi, Sasha and Julija.
    But i would have loved to see Anabela in this IMG editorial.

  5. how much money have been spent to just do this? wich almost any1 could have been shooting lol

  6. so sad to look at these pictures and realize that w has no money at all to do those expectacular spreads from previous years! not that i dont like the focus on the clothes mainly, but seeing this after the recession makes me really sad

  7. LOVE, love how Andreea and Julija are featured in this editorial. Once these two will finish school(along with Jac, Toni and Frida), they will steal the fashion scene.

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