Ulla Models opened its doors in 1978 as Amsterdam's first modelling agency. Four decades later, Claudio Minnai and his team of international scouts and bookers are famous across the globe for their eye for up-and-coming talent, and personal guidance.

Together with his team, Minnai focuses on developing and coaching prestigious talent in the Netherlands, Belgium, and Germany. After a bespoke and correctly finetuned Development phase, an Ulla Model is ready to make waves in the national and international markets in London, Milan, Paris, New York, and many more.

Personal coaching is key, no matter what stage of their career the model is in. As a mother agency, Ulla Models moves in tune with its close network of international clients and agencies in fashion. "Novice models are sometimes less ready for the international market than you realise,” says Minnai. “Our bookers focus on development, by regarding the model as an individual, how each personality can make the connection in the best way possible, and which market is suitable - to make sure we can offer the best opportunities for a successful career. You can rely on us.”

Ulla Models Netherlands is located on the northside of the IJ in Amsterdam.

Ulla Models Belgium, founded in 2012, has its home in the Groen Kwartier in Antwerp.

Ulla Models Germany, since 2019, is in the historical Mitte in Berlin.