New Madison Models was founded in 2006 by Frédéric Benfaid.
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The agency represents Women and Men, such faces as Tiana Tolstoi, Marjan Jonkman, Lia Pavlova, Andres Velencoso, David Gandy, Jarrod Scott, Noah Mills, and many other great talents of the industry.
In 2015, the agency launches "Mad by New Madison", the new image division by New Madison Paris.
Composed of a new generation of agents, focusing on scouting and developing talents for today and tomorrow’s demands from clients.
Mad by New Madison aims to offer the best management on each model by providing a diverse range of services such as image campaigns, shows, editorials, exclusivities, castings and consulting.