JOY Model Management
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First established in 2008 JOY is considered one of the biggest agencies in the market!
With offices in São Paulo and Porto Alegre, it represents top clients such as:
Lais Ribeiro, Valentina Sampaio, Coco Rocha, Aline Weber, Aurelien Muller, Daiane Conterato, Flavia Lucini, Rômulo Pires, Siri Tollerod and Thomaz de Oliveira, among many others.
Overseeing the scouting, booking and placement of models in the largest fashion and publicity markets in the world, JOY carries in its DNA the endles seach for new talents for the international market. It annually hosts the contest The Look of The Year – one of the largest scouting platforms of the present day.
Under the direction of Liliana Gomes and Marcelo Fonseca and their extensive expertise, it has established itself as one of the most prestigious agencies in the market:
Liliana Gomes has revealed, in earlier times, iconic top models such as Gisele Bündchen, Isabeli Fontana, Michelle Alves, Raica Oliveira, Ana Beatriz Barros and Caroline Ribeiro.
An experienced businessman, Marcelo Fonseca sums up years of experience directing large international agencies and gathers access to disputed markets.
Among the founders of JOY is John Casablanca (In memoriam). Considered one of the most important entrepreneurs in super model history, he revealed icons such as Cindy Crawford, Heidi Klum, Linda Evangelista, Naomi Campbell and Stephanie Seymour.
Joy: a feeling of great happiness!