ICE Models was founded in 1995 by Steffi Freier in Cape Town, South Africa. With immediate success, the agency opened offices in Johannesburg in 1996 and Durban in 2000. Over nearly 2 decades, ICE Models has earned its prestigious standing as the leading model agency in South Africa, providing full-service model management (scouting, developement, placement) for women and men as well as bringing top International models to South Africa for direct bookings. As an extension of the ICE Models offering tailored for the local market, ICE Genetics provides more commercial models and ICE Kids provides children and teen models to the local market.
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