Avenue Modeller was founded in 1982 by Lennart Höglund. Lennart started in the business as a very successful model around the world in the 60´s. His career lasted for the next 20 years. He was the first Swedish guy on the cover of Italian Vogue, shot by Oliviero Toscani! Knowing the business from the bottom of his heart, he started the first authorised modelling agency in Sweden. Still, the agency is on the top and constantly presenting new rising stars, which are given the best opportunities possible, to climb really high in the modelling industry.