She's no mere model anymore, or for that matter, simply an icon. Kate Moss is an industry now and quite a money machine at that. The impressive thing about this achievement is that she's managed to become a financial powerhouse while remaining the absolute epitome of editorial cool.
There is no doubt that from Brazil back to Milan, New York and over to Germany, Gisele remains, of the two financial giants of the industry, capable of moving masses of product to the consumer. From fragrance to sandals to watches, high end clothing to swim wear, La Gisele can rock it all. She's one in a multi-million!
Gisele Bundchen's most recent campaigns: [view all]
A stunning cosmetics contract and Daria leapt effortlessly into the financial VIP club. Even better, her editorial profile is so consistently flawless Ms Werbowy has emerged as the great breakthrough model of her decade.
Viva Alessandra Ambrosio! She's one of the few models left who knows how to use her VS contract to platform herself as a multi-media star with magazines covers aplenty and gigs for Armani as well as her TV appearances to keep her market value crackling. That girl knows how to work a moment.
Ph: Mert & Marcus for Vivara Jewelry
Alessandra Ambrosio's most recent campaigns: [view all]
A Ralph Lauren contract is one of the few in the modeling industry that can keep a girl's bread well buttered for years upon years. As the current lead face for the brand, you can rest assured that Valentina's quite happy with the compensation. The brilliant thing too about a RL moment is it tends to be far longer than a fleeting moment. Valentina's a fixture now.
Photo: for Ralph Lauren
Valentina Zelyaeva's most recent campaigns: [view all]
Innate elegance and limitless editorial appeal makes Sigrid the choice for fashion's most exclusive brands. As the face of Chanel Jewelry, watches, fragrance and beauty she's certainly a favorite of Karl, but appearing alongside Brad Pitt in the brand's now infamous advertising is only the beginning of the story. Sigrid makes bank via her major league contract and a host of luxe campaigns for lines like Elie Saab, Daks and Sportmax.
As representative of legendary beauty brand Maybelline, Shu Pei joins an elite group of global beauties. Coveted contracts aside, Shu keeps things interesting with campaigns for a slew of powerhouses including BCBG, Gap, Vera Wang, and Lane Crawford.
The game-changer from Bejing just keeps on breaking boundaries. Liu Wen stands out as the first Asian face of cosmetics giant Estee Lauder and her bookings continue to be flawless. Multiple Vogue China covers, campaigns for Calvin Klein and Lane Crawford and a slew of editorials that showcase that irresistible smile.
Photo: Inez and Vinoodh for Vogue China September 2013
Once a Dolce girl, always a Dolce girl - Kate King is the face of all things Dolce & Gabbana from the duo’s jewelry line, to ready-to-wear and even skincare. Representing a brand across product lines is hard work, but King still finds time to grace the pages of a select lineup of independent publications.
Michael Kors can't get enough of Karmen, casting the leggy Estonian beauty as the face of his brand across multiple product lines. With one of the most lucrative contracts in the business under her belt, one might think Ms. Pedaru would rest on her laurels, but she consistently racks up fragrance contracts and other lucrative work for lines like Gucci and Fendi.
Just when you think you've got Karlie Kloss figured out the beauty from St. Louis surprises you. When you thought she was just a high fashion princess Karlie comes along and scoops up every money client. When you think she's the cute girl next door she opens up and shows Vogue Italia her sexy, powerful side. Karlie's versatility and endless drive have impressed everyone in the business - you gotta love a girl who can make Anna Wintour smile - and given that clients like Dior, Donna Karan and Oscar de la Renta are clamoring for Ms. Kloss' attention, we're sure to be seeing her around for a long time coming.
Photo: Steven Meisel for Vogue Italia December 2011
It is only logical that the world's foremost model is also one of its highest paid. Factor in an ongoing contract with Estee Lauder and consistent work for the likes of H&M, Hugo Boss, Gucci and Versace and you'll see Joan Smalls is in a class by herself.
As the longstanding face of Chanel jewelry, Monica "Jac" Jagaciak has come to represent refinement and luxury for a new generation of consumers. Her lengthy contract cements her status as one of the highest paid faces within the industry. Key work for a diverse group of clients including, J Brand, Belstaff, Louis Vuitton and Hugo Boss showcase Jac's universal appeal.
Longterm contracts with Rimmel Cosmetics and Hudson Jeans make Georgia May an ideal choice for money girls and a seemingly endless slate of clients eager for a touch of Jagger cool keeps her in high demand. Getting handpicked by Madonna to be the face of her clothing line certainly doesn't hurt!
Ph: Sebastien Kim
Georgia May Jagger's most recent campaigns: [view all]
Call it the sweet smell of success - Swedish beauty Frida makes juggling multiple fragrance contracts look easy. In addition to her role as the face of scents for Marc Jacobs, Nina Ricci and Anna Sui, Frida manages to rack up consistent work for commercial and luxury clients and a new role as a spokesperson for Maybelline.
Ph: Nina Ricci 2013
Frida Gustavsson's most recent campaigns: [view all]
Miss Wasson has emerged out of this decade as the rarest kind of thing. A model of realness. Engaged, interesting and strong Erin Wasson has transcended being a mere mannequin to become a nurturer of new talent (Alexander Wang), a jewelry designer, a style icon and all this while still rocking through her list of contracts and campaigns. We love a long distance runner.
One of the stealth forces in the money market - Daniela consistently makes bank with high powered bookings for clients like Ralph Lauren and Express. Add in her newly minted Maybelline contract and you've a beauty who has quietly become a power player.
Ph: Maybelline New York
Daniela De Jesus's most recent campaigns: [view all]
Every step Carolyn Murphy takes onto a photo set must feel like a money machine in motion. When the camera clicks for Estee Lauder, it means contract. When she luxuriates for Tiffany & Co, another six figure checks comes in and if Carolyn feels like being sexy in her Jantzen, then it is because she's being very well compensated. How enviable is that!
Photo: for Estee Lauder
Carolyn Murphy's most recent campaigns: [view all]
The stunning Candice rakes in the big bucks with her multi-million dollar Victoria's Secret contract and campaign after campaign. For this versatile beauty there is no such thing as too many fragrance deals.
Ph. Mario Testino for Versace
Candice Swanepoel's most recent campaigns: [view all]
Italian stunner Bianca is a prolific beauty campaign fixture and one of the few models to juggle multiple fragrance contracts. When you factor in the L'Oreal deal, her longstanding role as one of Dolce Gabbana's favorite faces, and her ongoing presence in ads for the best and brightest, you have the makings of a true money girl.
From the moment she debuted on the Prada runways, it was clear Barbara Palvin was destined for greatness. The Hungarian stunner has more than proved her worth, with a client list that reads like a who's who of fashion's top tier: Chanel, Armani, L'Oreal, and Calvin Klein have all been smitten by Ms. Palvin's charms. In a few short years, Barbara has become the face of youthful, elegant beauty and that adds up to big bucks.
Ph: Steven Meisel for Calvin Klein
Barbara Palvin's most recent campaigns: [view all]
This gorgeous Dominican with the proverbial smile that lights up the room is an unstoppable fashion force and a money making machine. The Lancome contract solidifies her presence in the beauty market, while consistent work for clients like H&M, Banana Republic and Ann Taylor makes her a money girl in the truest sense.
The fashion world just can’t get enough of Arizona Muse, her inch thick brows and gamine presence. Since reinventing herself with that oft-imitated signature bob, and now with an Estee Lauder fragrance launch of her own Ms. Muse has scooped up every campaign under the sun including superstar signifiers like YSL, Chloe, Fendi and Vuitton. Throw in a few well-placed covers for the likes of i-D, Dazed & Confused, Self Service and every Vogue under the sun and you have the makings of a model moment.
Ms Pouliout, she of the epic pout has blossomed into one of the crucial editorial and campaign model of the moment. It was only a matter of time before Anais stormed the beauty market and with her new Lancome contract she's enters the big leagues.
There's no question that Lily Donaldson ranks among the most beautiful women in fashion today, and with her formidable array of money clients she also is one of the most in demand. Anyone who can balance campaigns for denim giant 7 for All Mankind, alongside work for Calvin Klein, Aldo, Hugo Boss, and Burberry is a true money girl.
Lily Donaldson's most recent campaigns: [view all]
It is like god created the vivacious Karolina Kurkova just so she could log the ultra-lucrative contracts. She is a girl that hit every editorial highlight in sight by age 17... US Vogue cover, high fashion campaigns aplenty, runways that ranged from Prada to Versace.
Ph. Inez & Vinoodh for Donna Karan
Karolina Kurkova's most recent campaigns: [view all]
With whiplash velocity following her MODELS.com cover this awesome German beauty went from nabbing the YSL, Sportmax and Strenesse campaigns to logging gigs for Hugo Boss, Ralph Lauren, Dolce Gabbana, David Yurman and again, YSL. It's official that she's a client keeper.
When you need only one name you've made it. Stam is a money client's dream: a girl with crossover appeal and blue-chip pedigree, whose look can sell anything from Covergirl lipsticks to Swarovski crystals.
From breakout runway star to seasoned catwalk standard with a series of top campaigns, Jacquelyn Jablonski is here to stay. Consistent work for power brands like Tommy Hilfiger and Emporio Armani make Jacquelyn the cream of the crop.
Photo: Willy Vanderperre for Givenchy F/W 11
Jacquelyn Jablonski's most recent campaigns: [view all]
Izabel was a searing newcomer and everyone from mass market clients to the haute monde (e.g French Vogue, Chanel runway) had to call in for studio time. And then came the call from VS for Izabel to take her rightful place as an Angel. Brilliant casting, too! This beautiful Brazilian is exactly what sells, right this second.
Photo: Tom Munro for A/X
Izabel Goulart's most recent campaigns: [view all]
A model so gorgeous and sexy, she can go from high editorial to mass market and back to high editorial without blinking. This is the ideal dream of what modeling is all about, as any client, manager or model will testify. Respect!
Ph: Mikael Jansson for H&M Swimwear
Isabeli Fontana's most recent campaigns: [view all]
With her doll-like features and posing skill Ginta Lapina appeals to the full range of money clients from haute stores to high end beauty. With a diverse range of campaigns from NARS to YSL Beaute, H&M and even Diet Coke, Ginta continuously manages to snag those coveted advertising contracts.
Sexy sells! Blessed with undeniable beauty and a body that just won't quit, Edita is the go to girl for campaigns that require sensuality and grace. Mango, H&M, Calvin Klein and Bulgari have all latched onto the Lithuanian beauty for top tier contract work.
Ph: Mario Sorrenti
Edita Vilkeviciute's most recent campaigns: [view all]
As fashion's resident queen of social media, Coco Rocha has carved out a niche for herself as not just a model but also a full-fledged personality. Coco's coveted campaigns just keep on coming, and the Canadian beauty serves as brand ambassador for Longchamp, L'Oreal, Diesel, and Banana Republic, to name a few.
There is a feeling that fashion will always need and that is the ideal of an obscenely rich, ultra-sexy, super-woman pulsing with an almost dismissive beauty. Nobody gives that feeling better than Ms Kass and for that reason she remains one of the most bankable faces (and bodies) in the business right now. Just ask the raft of clients who continue to sign her on as being vital to their brands.
PH: Inez van Lamsweerde and Vinoodh Matadin for Narciso Rodriguez Fragrance 2010
It's not only the multiple campaigns per season, it's the consistency of a career that has always attracted the big money clientele. From the loyalty she inspired in Chloe, former OTM notable Anja is the classic case of a girl who beams both cool and a commercial cachet!
PH: Inez van Lamsweerde and Vinoodh Matadin for Chloe Fragrance 2010