Natalie works as a Creative (Fashion) Director, Stylist, Art Director and Brand Consultant and and is based in London.
Natalie works with brands on developing and producing innovative creative assets to deliver their content and brand strategy. Through her editorial styling background and commercial insight gained from key creative roles in e-tailers Natalie is able to blend the right mix of art and commerce. Her niche experience as an early adopter to digitally-focused creative gives her a unique point of view and wide knowledge.
Having started her career as a fashion assistant at Katie Grand's Pop magazine, Natalie worked on several independent magazines, and Vogue titles, as assistant to stylist and Fashion Director Simon Robins.
Natalie was most recently Head of Creative and Content at Harvey Nichols, previously Editorial Fashion Director at Matchesfashion.com, and Fashion Editor at net-a-porter.com, pioneering the concept of the digital fashion (content) editor. Prior to this Natalie contributed to various international Vogue titles, FT How To Spend It and selected independent magazines including Interview.