Massimiliano Giornetti’s career in the fashion
industry began in Rome where he worked for a year
with designer Anton Giulio Grande on the
development of the Ready To Wear and Haute
Couture collections; he later worked as a designer
for a knitwear company specializing in cashmere.

Giornetti began working in the Men’s Division at
Salvatore Ferragamo in July 2000, becoming Creative
Director in 2004. In January 2010 he began
designing the Women’s Ready to Wear collection,
and after a few months he was appointed Creative
Director for the entire Ferragamo label, marking
Giornetti as Ferragamo’s first ever Creative Director.
In 2013, Salvatore Ferragamo was the title sponsor
of the inaugural evening of the Wallis Annenberg
Center for the Performing Arts in Beverly Hills,
California, where Giornetti presented the Salvatore
Ferragamo Spring/Summer 2014 collection with an
exclusive capsule collection of evening gowns
designed especially for the occasion and inspired by
the brand’s founding in Hollywood almost 100 years
ago. Departed Ferragamo in March 2016.