Alpha, her name meaning 'the first', is strongly influenced by her Greek and Italian roots. Raised in a rural setting outside of Seattle, Washington, she learned early the value of building things from scratch. At 18, she ventured to San Diego to pursue interests in skateboarding, surfing and her love of photography. When she had absorbed all she could from the beach town culture; she moved home to study fashion design and photography and this is where her passion for styling was ignited.

Alpha is inspired by a sense of adventure combining shapes & colors with human interaction to create clean yet playful, graphic styling that arrests the eye. Her talent and refreshing personality have attracted the likes of filmmakers, artists and brands such as Teen Vogue, W, Interview, Dazed & Confused, Hunger, Numero Tokyo, Kinfolk, Apple, Marc Jacobs, Lacoste, Calvin Klein, Tom Ford, Henrik Vibskov, Ford, Bumble & Bumble, Atlantic Records, NBC Universal, Target and Monique Lhullier.

Alpha is based in New York.