SS 2010…what does “Women” as a management company mean? What are its values? What is the message? This season the message is as  emphatic and  timeless in its appeal as the stunningly beautiful black and white box the cards come packaged in. Women now  means exactly what the name says. It means glamor and  sensuality. “Women” is a cipher for impeccably pulled together models, spot-lit and made-up and inarguably glossy. But as much as the ideal harkens back to the early glory days of the New York modeling industry, this coding is current, not retro. One thing that has emerged during Louie Chaban’s tenure as head at this agency is the sureness of his taste, a taste that is now marketed to its highest expression thus far in this SS 10 show package. All the classic themes of that ideal is reiterated but with heightened subtly by Jason Duzansky who orchestrates the package’s art direction for the 3rd season in a row. There is that signature green-toned coloration.. The classic elegance of the Didot  font… and that old school four panel fold-out card this time made fresh by the witty addition of candid images of the girls on the back of the cards. Iselin‘s  is wistful, Jamie Bochert‘s is very funny, Natasha Poly is that of a blue chip girl zipping through fashion at its highest zenith and Rianne‘s? It is the embodiment of the agency’s ideal, building great anticipation for her runway return. As an All Star affair, that Women board is seriously formidable with girls as iconic as Isabeli, Karen and Carmen mingling with freshly broken Women faces like Auguste, Ginta and Nimue. Model watchers will revel in the fact that London’s finest Eliza is now in the mix for New York shows, while the emerging faces of the agency now include Alexa, Mirta and Toma. The best thing about Women’s message of quality is that the willingness to do things with maximum rightness is what separates the ones who try from the ones who soar. A simple thing such as that little satin pull ribbon that raises the cards up from its box… the thoughtfulness of that small detail? That is design as luxury.

Women Show Package box

Women Model Management SS/10 Show Package

  1. I love these. The personal shots at the end are such a lovely and endearing idea. If I was casting for a show I would pick some of these girls on the strength of those photos alone – they really do a much better job of portraying the energy and personality needed to make it in the industry than any blue chip cover or campaign image. Looking at them would definitely make rejecting one of these models a good deal harder!

    Karen’s is adorable, does this mean she’ll be doing some shows in New York? Jourdan too – I assumed she would be sitting this season out.
    Also love Dorothea’s. I hope that girl really makes it big, she’s stunning in such a unique way, and has a maturity about her that so many of the new girls lack.

  2. i love toni and jourdan im so glad jourdan is in :D i hope she gets work

  3. If i were a model, there is no question which agency i would go to. This is the most elegant thing i have ever seen. Women is the BEST!

  4. Tres Assouline…Tres Chic….Elegante…
    It allows the client to see both
    the “polished” “rich” looking pro side of the model
    and at once-allows a glimpse into the “regular”
    girl( If one can call them that..)-revealing the
    spunk and inner beauty that makes a show
    come alive! Bravo! Paul-
    the “wealth” of Women and it’s staff shows
    this industry rife with “knockoffs” what
    quality really looks like

  5. It’s really hard to pick because all of them are good. I would pick them all if I were a designer

  6. have to say though- even with the agyness height mix up, this is the best package i’ve seen. the candids are very clever and so sweet. it will indeed be difficult for a casting director to turn down a girl that is sitting with her pet rabbit on a couch. :p

  7. We can do without the Agyness hater. why don’t you look at all the heights of all the girls on every show package and check for height accuracy. You’re comment is ridiculous

  8. surely a model as big as agyness doesn’t need to lie about her height?? calm yourself tracy.

  9. I would love to see Jourdan Dunn pregnant on the runway. Can’t wait.. btw, nice to se Heather Marks doing a come back! Hope it goes well for her!

  10. perfection, unique, expensive!!!! now this is how a package should look

  11. I’m so happy to see Izabel’s card. Now that she’s not an official “Angel”. she won’t have all of the VS restrictions

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