Alexander McQueen was right. Faceless “industrial” scents churned out by a bevy of interchangeable fragrance factories are out. Old world, painstakingly crafted scents are in. Knocking Annick Goutal off her perch as the must wear new cult perfume is Santa Maria Novella, whose product has been processed by the same Florentine monastery since the 17th century. Try the amber scent, it is so unadulturated it’s almost offensive.