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Of The Minute
October 24th, 2012 by Janelle | Model News
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No one does a fashion collaboration quite like H&M and the brand’s latest endeavor, a pitch perfect pair up with Maison Martin Margiela ranks among the most unexpected and chicest mashups ever. Naturally, when you combine two of the industry’s biggest powerhouses, the stars are going to come out in support. Last night at New York’s historic 5 Beekman Street, Margiela aficionados mixed and mingled, while experiencing an unusual combo of high art and high street fashion.

Guests were treated to an immersive dance performance by choreographer Anne Teresa de Keersmaeker and an array of specially crafted installations, that filled all nine of 5 Beekman’s floors. The well-heeled crowd had to hoof it up several flights of stairs to get the full experience, but if there is any brand worth exerting yourself for it is Margiela. VIPs in attendance included superstar fashionistas like Doutzen Kroes, Joan Smalls, designers Olivier Theyskens, Alexander Wang and red carpet regulars like Kanye West, Sarah Jessica Parker and Julianne Moore.


Maryna Linchuk (right) and Elena Perminova / Photo by Jamie McCarthy/Getty Images for H&M.


Joan Smalls / Photo by Jamie McCarthy/Getty Images for H&M.

The Margiela logo-ed elevators / BFA for H&M


Beekman Street / BFA for H&M


Mena Suvari / Photo by Jamie McCarthy/Getty Images for H&M.


Andre Balazs and Kanye West / BFA for H&M


Ellen von Unwerth / Photo by Jamie McCarthy/Getty Images for H&M.


Leigh Lezark / Photo by Jamie McCarthy/Getty Images for H&M.


Olivier Theyskens / Photo by Jamie McCarthy/Getty Images for H&M.


Renzo Rosso / BFA for H&M


Selma Blair / BFA for H&M.


H&M’s Margareta van den Bosch / Photo by Jamie McCarthy/Getty Images for H&M.


Helena Christensen / Photo by Jamie McCarthy/Getty Images for H&M.


Alexander Wang / BFA for H&M.


Sarah Jessica Parker / Photo by Jamie McCarthy/Getty Images for H&M.


Julianne Moore / Photo by Jamie McCarthy/Getty Images for H&M.

 

All images courtesy of H&M

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4 Comments

  1. Matty says:

    SJP looks chic!!!

  2. Annie Hoelund says:

    Helena so beautiful and charming!

  3. Bruce Edwin says:

    Very cool shots here, great clothes!

  4. Frankie says:

    I like most of the pictures and clothes here.

    Joan look great.

    Follow me on Twitter. @Frankie_Youje

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