Joseph Abboud S/S 13

Designer Bernardo Rojo continued his reinvention of American mainstay Joseph Abboud this week with a Spring 2013 collection that was all about lightness. Under the rotunda at the New York Public Library in Bryant Park, Rojo showed loose-fitting suits in soft neutrals and easy sportswear pieces in bright primaries. There was an emphasis on outerwear, from Arran Sly’s belted trench to Vladimir Ivanov’s zip-up biker jacket, all with an air of leisure and uncomplicated simplicity.

Designer: Bernardo Rojo for Joseph Abboud
Stylist: Serge Girardi
Hair: Larry Raspanti
Makeup: Seevon Chau
Casting: Andrew Weir for ACW (ACW Worldwide)
Show Art and Creative Director: Thierry Dreyfus for Eyesight
Photos: Betty Sze for

Photo credits
Top pic: Actor Kellan Lutz with Bernardo Rojo.
2-Bernardo on left. Olympic star Ryan Lochte, sans grill, 2nd from right.
3-Arran Sly and the belted trench in front
4-Onnys Aho
5-Evan from Ford
6-Otto Pierce and Vladimir Ivanov and his biker jacket
7-Aiden Andrews
8-Zakaria Khiare and Jamie Wise
9-Mikkel Jensen
10-Simone Nobili
11-Joe Collier
12-Samuel Roberts from Fusion
13-James Smith and Andre Feulner

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