The Supreme girl this season leaves the stark monochromatic shadows of the Downtown Underground and basks in the pure light of Spring while on her ashram retreat. Think seventies Berkeley undergrad at a commune, think artist’s colony, think organic and green and free spirited and you’re vibrating to the frequency emanated from Supreme’s S/S 09 package. What truly lifts Supreme’s aesthetic to a remarkably visionary place this season is an accompanying hardcover book of original artwork by a selection of artists ranging from Devendra Banhart to Ori Gersht, Milano Chow, Mariah Robertson, Joyce Kim, Alex Kopps, Chris Duncan and Patricia Iglesias. The genius of that is the distinct and personal vision Paul Rowland fosters around his girl is generously embedded in the imagery of this suite of artists, making the models more than models. The models become a part of a greater creative community which is really moving to witness. Generosity is the key word here, given the many passionate individuals from photographers (Chadwick Tyler, Hugh Lippe) to art directors (Common Space) to stylist (Nicholas Grasa). More than just a bunch of throwaway pictures of models, more than just a sales tool, Paul Rowland has given to the industry a kind gift of passion that is a labor of love. It is a remarkable achievement that is also frankly, a historic keepsake.
This post's tags: Alana, Alex Kopps, Alina, Aliona, Amanda, Andressa, Ania, Behati, Bruna, Cecilia, Chadwick Tyler, Chris Duncan, Common Space, Daiane, Devendra Banhart, Flo, Hanne, Heidi, Hugh Lippe, Ida, Inna, Iris, Joice, Joyce Kim, Lais, Mariah Robertson, Martha, Martina, Milano Chow, Natasa, Nicholas Grasa, Oleysa, Ori Gersht, Patricia Iglesias, Paul Rowland, Pilar, Rachel A, Rachel C, Sofi, Supreme Management, Suvi, Vika, Zuzanna
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