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Ford continues to forge ahead, proving that its scouting machine is truly one of the most formidable in the world. If the directional casting directors of NY are looking for that fresh, clean cabine then the Ford girls will be showing up en masse at those call backs. Coming on the heels of her win at the Ford Supermodel contest, Hyoni will have all eyes trained on her, meanwhile new forces like Laila and Samira could very well find this season to be their boom moment. Ralph Lauren face Chanel Iman and rising editorial star Agnete will find themselves fielding every blue chip option in town. The big news at Ford is of course the revamp on the board being effected by Caroline Poznanski and it’s among the completely new faces of Ford that the future of this agency lies. This is the clear message transmitted by a beautifully art directed package that sells both the Ford stars and the newbies as premium beauties. Key girl to track? Definitely Natasha. Keep a sharp eye on this board. It might very well shift the scale of the booking game this season.
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