Of The Minute
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1 Model Management is an agency driven to forge firsts and it certainly logs one for the FW 08 season. Deeply inspired by Frederico Fellini’s classic tale of emotional meltdown on the glamourous Cafe Society scene of Rome, 1 spent four months (Oct 07-Jan 08) shooting all their new faces for a mini-movie entitled “La Crazy Dolce” with photographer James Mahon. James captures girls like brilliant newcomer Lyoka, last season’s Prada walker Claudia and rising editorial force Eden, in a variety of moods and emotions, all documented in gritty sixties-style black and white. And the imagery is not all stills. As a promotional bonus, the package comes with a short film in black and white, indeed a first among agency packages. For a shop that in a short time has forged a revolutionary identity as a multi-media enterprise with wings in music and movies , 1 continues to raise the stakes and re-write the borders of the modeling business. And then having such campaign and cover forces such as Olga and Denisa, certainly means having all the blue chip aces necessary to power through the FW 08 season. Scott Lipps just won’t stop.

 
01_Cover
Cover
02_Cover
Cover2
Alexandra
Alexandra
Alexandra2
Alexandra

 
Amanda
Amanda
Amanda2
Amanda
AnnaK
Anna K
AnnaK2
Anna K
 
Candice
Candice
Candice2
Candice
Claudia
Claudia
Claudia2
Claudia
 
Denisa
Denisa
Denisa2
Denisa
Eden
Eden
Eden2
Eden
 
Gantz
Gantz
Gantz2
Gantz
Ines
Ines
Ines2
Ines
 
Jenny
Jenny
Jenny2
Jenny
Karin
Karin
Karin2
Karin
 
Kayla
Kayla
Kayla2
Kayla
Leah
Leah
Leah2
Leah
 
LindaV
Linda V
LindaV2
Linda V
Lyoka
Lyoka
Lyoka2
Lyoka
 
Maria
Maria
Maria2
Maria
Michaela
Michaela
Michaela2
Michaela
 
MichaelaM
Michaela M
MichaelaM2
Michaela M
Mirka
Mirka
Mirka2
Mirka
 
Olga
Olga
Olga2
Olga
 

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