1 Model Management is an agency driven to forge firsts and it certainly logs one for the FW 08 season. Deeply inspired by Frederico Fellini’s classic tale of emotional meltdown on the glamourous Cafe Society scene of Rome, 1 spent four months (Oct 07-Jan 08) shooting all their new faces for a mini-movie entitled “La Crazy Dolce” with photographer James Mahon. James captures girls like brilliant newcomer Lyoka, last season’s Prada walker Claudia and rising editorial force Eden, in a variety of moods and emotions, all documented in gritty sixties-style black and white. And the imagery is not all stills. As a promotional bonus, the package comes with a short film in black and white, indeed a first among agency packages. For a shop that in a short time has forged a revolutionary identity as a multi-media enterprise with wings in music and movies , 1 continues to raise the stakes and re-write the borders of the modeling business. And then having such campaign and cover forces such as Olga and Denisa, certainly means having all the blue chip aces necessary to power through the FW 08 season. Scott Lipps just won’t stop.
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