Next Models NY S/S 11 Show package
To choose with taste… to edit… to quality control… It looks easy, especially when well done, but to execute it properly is a rigorous challenge for a tastemaker who wants to stay competitive in fashion. Next Management has soared in the past year into a realm where only the seriously fashion driven can survive and their SS11 show package telegraphs their intention to stay in that upper realm. Classicism is an expected taste-point in show packaging but what puts Next’s beautiful black and white presentation in the “win” column is the impeccably chosen selection of images for each girl. Has the Top 5 trio of Anja, Abbey and Karlie ever looked so expensive and polished? And even the recent breakthroughs like Tati, Ruby Aldridge and Shu Pei take on a quirky kind editorial cool through this careful selection of imagery. In many ways Next’s SS11 show package is a greatest hit selection of the brilliant editorial work with leading photographers its roster of girls have chronicled. The new faces at Next benefit greatly from that judicious eye doing their image-edits. The visual follow through from stars to newcomers is beautifully managed and the one enhances the other. The highly anticipated Mariana, the sleek Ramona, Iris, Signe, Esme, Nadiia and Kat… all radiate the kind of polished frisson that will draw the essential bookings in their directions. The rank of 15 that represents the agency’s new next wave had better ready themselves for a heavy round of requests from fashion’s most powerful. Clients are hunting for the best New Faces board in New York this season and Next’s bid for that prize is formidable.