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New York Model Management S/S 11 Women show package

New York Model Management has its gloves off and means to earn full respect as a creative and innovative market leader. That message sounds loud and clear in its SS11 package crafted by Creative Director James Benard and photographer Kevin Amato. A tribute to the tough, gritty aesthetic of New York City, the cards are cradled in a black plexi-glass box etched with a graph of the New York City subway system. And as such NYMM stars like Sigrid and Patricia are re-invented as tough city girls. This agency has kicked off models with major potential for three seasons running and so new propositions like Chloe and Marcelina are sure to benefit from the sure handed management the package’s Project Director Duncan Ord has brought to NYMM over the past year.

 
Anastasija Kondratjeva
Anastasija Kondratjeva
Anastasija Kondratjeva
Anastasija Kondratjeva
Anastasija Kondratjeva
Anastasija Kondratjeva

 
Anna Kuchkina
Anna Kuchkina
Anna Kuchkina
Anna Kuchkina
Anna Kuchkina
Anna Kuchkina
 
Charlotte Bos
Charlotte Bos
Charlotte Bos
Charlotte Bos
Charlotte Bos
Charlotte Bos
 
Chloe Callahan
Chloe Callahan
Chloe Callahan
Chloe Callahan
Chloe Callahan
Chloe Callahan
 
Evelina Mambetova
Evelina Mambetova
Evelina Mambetova
Evelina Mambetova
Evelina Mambetova
Evelina Mambetova
 
Jana Knauerova
Jana Knauerova
Jana Knauerova
Jana Knauerova
Jana Knauerova
Jana Knauerova
 
Jeneil Williams
Jeneil Williams
Jeneil Williams
Jeneil Williams
Jeneil Williams
Jeneil Williams
 
Juana Burga
Juana Burga
Juana Burga
Juana Burga
Juana Burga
Juana Burga
 
Marcelina Sowa
Marcelina Sowa
Marcelina Sowa
Marcelina Sowa
Marcelina Sowa
Marcelina Sowa
 
Marlena Szoka
Marlena Szoka
Marlena Szoka
Marlena Szoka
Marlena Szoka
Marlena Szoka
 
Masha Zaytseva
Masha Zaytseva
Masha Zaytseva
Masha Zaytseva
Masha Zaytseva
Masha Zaytseva
 
Melissa Tammerijn
Melissa Tammerijn
Melissa Tammerijn
Melissa Tammerijn
Melissa Tammerijn
Melissa Tammerijn
 
Olga Sherer
Olga Sherer
Olga Sherer
Olga Sherer
Olga Sherer
Olga Sherer
 
PATRICIA
PATRICIA
PATRICIA
PATRICIA
PATRICIA
PATRICIA
 
Sedene Blake
Sedene Blake
Sedene Blake
Sedene Blake
Sedene Blake
Sedene Blake
 
Sigrid Agren
Sigrid Agren
Sigrid Agren
Sigrid Agren
Sigrid Agren
Sigrid Agren
 
Ylonka Verheul
Ylonka Verheul
Ylonka Verheul
Ylonka Verheul
Ylonka Verheul
Ylonka Verheul
 
New Faces Poster
New Faces Poster
BACKPAGE
BACKPAGE
BACKPAGE
BACKPAGE
 
COVERPAGE
COVERPAGE
COVERPAGE
COVERPAGE
 

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45 Comments

  1. nico says:

    Conceptually much cooler than Fords ,sort of cool

  2. Fx says:

    Very cool, who’s Jana k??

  3. kenny says:

    marcelina sowa! so grown up :D

  4. carmen palumbo says:

    very cool , best show package by far !!!!!!!!

  5. Mea Culpa says:

    Love this package!
    some great girls there too…
    Olga never gets old… and I’m hoping Romana does well this season.

  6. la says:

    I agree, the best package so far!

  7. PR says:

    This show-package is by far the best one
    the only one that show creativity so far
    NY models; we expect only the best this season

  8. Antonio Barros says:

    Wooow! very pretty images! Gorgeous girls!

    http://thesingular.blogspot.com
    http://ftourist.blogspot.com

  9. Petey says:

    Great show package , i love the concept, the girls in their natural beauty with the glamour of their image in the background. Olga, Patricia, Sigrid and jeneil really stand out. Poster is also a great idea.

    Well done NYMM.

  10. Little Dutch Boy says:

    The dutch invasion continues at NY Models, Patricia, Ylonka, Melissa T and now Martine & Myrthe !! These girls are great. i cant wait to see them on the runway.

  11. Laura says:

    Great idea… and execution is spot on. Agree with Petey about the images and girls.

  12. INGON says:

    Cooool vibe!

  13. sunshine says:

    no Shanina :(

  14. fashionista says:

    great package. great girls. i like sedene.

  15. Josh says:

    BEAUTIFUL PACKAGE, MODERN AND COOL.. love the poster of the new faces.

  16. Ali G says:

    Love the package!! Concept is great. Can’t wait to see Jeneil W on the runway

  17. Ali G says:

    Sedene looks flawless!!!!

  18. Queen of Mayhem says:

    WOW! I didn’t really like how everything was set up in the video, but these are GREAT!!

  19. James Von James says:

    Most cool and exceptionally seriously wonderfully amazingly well executed. The art direction on this is very very new world.This presentation is fabulous, NY models have scored with this. It’s a two thumbs up, two snaps and a circle!! They have taken a risk with design and it works!!
    3 words fan tas tic!

  20. KEIRA says:

    Just the same as Just WM in Paris last season… :-0 ahahah!!!

  21. Realness says:

    Just WM = photoshop …

  22. Star says:

    Marlena is great, this kid has a bright future.

  23. Hollywood Sentinel says:

    beautiful models

  24. Lisa says:

    Love love love! How do I see the plexi-glass box?? It sounds amaaaaazing! Love Marcelina here – congrats to New York Models for delivering such a killer show pack this year! No one else could pull this off and it rocks!!

  25. Jaz says:

    Jeneil rocks !!!!!!!!!!!!!! cover star….

  26. Alexis says:

    Love these. The typeface for the measurements is super cool–really intuitive design.

  27. BitNa says:

    Love the concept! Wish I could see the whole tangible package as well. Great job James!

  28. Fabrice says:

    @Realness :

    Justwm : Actually a better Photoshop than this one…
    Come on, no projection over the girls !?

    But WM must be proud to inspire like that lol

  29. Altheaa says:

    Trés magnifique James!! I love the projections, night shots and natural settings……the girls are stunning.

  30. Sean Ashcroft says:

    Really intelligent work.

  31. dustin lee says:

    Can’t believe James used the city as a canvas. Real Brave Work! Nice Ads!

  32. Adrian says:

    Wow beautiful concept!! And Juana Burga and Olga Sherer are stunning!!

  33. mooch says:

    kevin and james are really on fire

  34. Ida Karuka says:

    This Package is entertaining! Great idea! Great Girls!

  35. Bari Claster says:

    Wow. What incredible, innovative ideas from James. Not surprised with his fantastic work, as always

  36. Christina says:

    VERY chic and cool! Love the casual glamour conveyed by the shots. The girls look fabulous!

  37. Lindsay S says:

    Simply in awe of the talent in the way the creative message was conveyed. Fantastic how grunge is upscaled to a simplistic vibrant cool chic! and thats bloody difficult… just loved the whole process the shoot, the models the energy… one word sums this up STUNNING !!!

  38. John S says:

    looks incredible! i want one!

  39. aimhigh says:

    so very New York. Love the quote that feeds the creative. Clean type works well against heavy visual. Well done!

  40. intern says:

    Amazing show package, some of the best girls out there .. Love Olga P, saw her at a casting today.. Good job NYMM

  41. Antonin says:

    Juana Burga is just GORGEOUS!!!!!!

  42. Gold Star says:

    STELLAR PACKAGE ..

  43. Pistil_Pete says:

    Gorgeous aesthetic; dripping urban sexy…..
    Nicely done!

  44. Laurentiu says:

    Nice!
    (you should’ve been there : )

    Larry

  45. BG says:

    Nicely done!
    bravo

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