In A New York Minute: NY Models S/S 11 video preview

It is hard to push the show package concept to the limit, but every season we’re amazed by the level of creativity that goes into them, with competition fiercer than ever and everyone vying to stand out agencies have been going the extra mile. This time around, New York Model Management takes their package into the future with a presentation that combines image projection and a mini-film of their live shoot. Using Manhattan’s gritty streets as a backdrop, images of each model were projected onto the walls as she posed, making for a shoot that is unique and true to the spirit of the agency itself. For a preview of the process and behind the scenes a look at NYMM beauties like Melissa Tammerijn and Jeneil Williams, check out our exclusive video preview above.

  1. It’s funny how much energy agencies put in their show packages, I think this is a great idea, can’t wait to see the cards

  2. Every season show packages just get more and more crazy however i must say i like this, great energy and feeling, i love that you can get a feel for each girl. Will be interesting to see how it looks in print.

  3. AMAZING…awsomme video and the show pack will be beautiful. That is James Bernard in the tank top? The print will be beautiful if he did it like the creative direction here. Doug and Fabian have used him when they want it to be right.

  4. Creativity is an elusive quality, and james you have it in spades..Fantastic piece, if only I could invest in your creativity..he muses. Well done, you are a master craftsman and a great fountain of creativity.. keep up the work

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