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Of The Minute
July 1st, 2010 by contributor | Model News, Parties
comments (21)

High above the meatpacking district last night, Dree Hemingway and Salvatore Ferragamo celebrated the launch of the Italian label’s latest fragrance, Attimo. At the Top of the Standard, with the lights of the city glittering below in the clear night, the dance floor remained mostly empty as guests, including Agyness Deyn, Maryna Linchuk and Gossip Girl’s Sebastian Stan, pushed their way upstairs to mingle in the open air.

Dree, the new face of Attimo—available in stores later this month— was chosen for her fresh and youthful appeal. She described the campaign as “Really such an honor.” The fragrance, a feminine blend of pear, kumquat, and gardenia, is a bid to reintroduce the label to a younger generation. Inspired by the scent—Attimo is Italian for “moment”—Dree shared her idea of the perfect instant: “Waking up on a sunny day with no plans, taking every moment as it comes.” The advertisement by Craig McDean, which captures her looking luminous while lying on silk sheets in a slip and red high heels, could be a close second. (Story and photos byJonathan Shia)

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21 Comments

  1. monique says:

    Gorgeous.

  2. Josh says:

    I don’t get Dree. I love
    Agyness, but I wish she would stop trying to shock us with her hair.

  3. Marquis de Lannes says:
  4. Oscar says:

    I don’t get Dree either. I don’t feel she’s a model. Whatever works tho. Good for her. She has a good career going right now.

  5. Justin says:

    I love dree, but i don’t see her face in that ad.

  6. LUXETIGERS says:

    Dree is fabulous! I worked with her two years ago in LA and on top of being a beauty she’s super cool!

  7. luana says:

    I love
    Agyness

  8. Fashion Mogul says:

    timeless..

  9. Hollywood Sentinel says:

    lovely, would love to see her more with hair and MUA artist present

  10. bloggerquest says:

    Dree looks like a Naomi Watts / Diane Kruger lovechild

  11. modelsandstyle says:

    I agree with Josh… I dont get her hair at all…
    http://www.modelsandstyle.wordpress.com/

  12. Spotlight says:
  13. Guilherme Model says:

    Wow!
    Very good!

  14. wendy-kristy says:

    absolutely perfect

    http://www.wendy-kristy.com

  15. ashleyjermaine@aol.com says:
  16. ashleyjermaine@aol.com says:
  17. ashleyjermaine@aol.com says:

    Gorgeous!

  18. Eamon says:

    @Josh: What’s not to get? Dree is an okay looking person with a famous last name.

  19. Lucifer says:

    我愛 Dree Hemingway !

  20. jecyane says:

    vc e linda qero ser q nem vc

  21. Niins.. says:

    ………………=))

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