Back Image: Brad Kroenig/Ford Ph. by Inez van Lamsweerde and Vinoodh Matadin for V Man
MDC: A high taste point for women’s fashion is a proven idea. Do you fear that a high taste point for men’s fashion in the US might be a tough sell?
SG: I like your question about “high taste point” because I think that’s a subject we play with throughout the magazine. I think guys like extremes…Dior mixed with the Gap…so we look at everything sort of the same way. There’s shopping pages on sneakers, CD’s, as well as art, cars and jets…there’s monogrammed luggage stories, a mens earring story called “haute studs” as well as stories on dream bachelor pads…You may live in tshirts and jeans like I do but we all dream about these things right?.So actually maybe it goes beyond taste, maybe it’s just about being a guy!
MDC: So will there be an occasional sexy-babe-in-a-bikini cover a/l/a the “lad” magazines like Maxim and Stuff?
SG: Yes everyone wants to know if there are babes in bikinis.Actually there is one fully naked Carmen Kass…which is better than lots of babes in bikinis…and she’s shot over 6 pages by Inez van Lamsweerde and Vinoodh Matadin.And she’s got nothing to hide.
MDC: Will you be more celebrity skewed or will you sell fashion via the male models?
SG: I think the mix of both is always good…however while working on the mens alphabet story with Inez and Vinoodh and Joe Mckenna who styled it, we were faced with whether to do celebrities or models, one for each letter of the alphabet. We ended up with 26 top male models…As in A is for Alexis, B is for Bruno.I’d like to think V Man will usher in the return of the male supermodel! We haven’t seen that in a really long time and fashion needs it!
MDC: Some of your first issue advertisers and contributers
SG: The contributors include: Hedi Slimane making his photographic debut, Mario Testino, Inez and Vinoodh, Karl Lagerfeld, Mikael Jansson, stylists Joe Mckenna and Karl Templer among many others.Key advertisers include Dolce & Gabbana, Dior, Gucci, Louis Vuitton, YSL, Hugo Boss, Versace, Valentino,Hermes, DKNY, Chanel, and Fendi, among many others….
MDC: Any last bit of info our readers should know Stephen?
SG: Remember, it hits newsstands the end of the month (Sept) and it’s only $4.95
MDC: (lol) $4.95! We?re sold!