Maximum Overdrive


Max Hurd. Photo courtesy of Next London

Though much ado has been made about the photogenic Watson siblings, OTM was curious about the dark and handsome new face with the perfect lips in the current Burberry campaign. It turns out that 18 year old Max, who grew up in Brazil, is the grandson of Lord Douglas Hurd, foreign secretary for both Thatcher and Major. Talk about blue blood for the iconic English brand! In Europe now for show castings, Max is headed back to school come fall so expect his charts to explode for these few months.


Ph: Mario Testino. Max and Emma Watson for Burberry S/S 10

  1. So bored of Indie Rock Skinny male models coming out of London,
    Definitely time for a fresh look

  2. American/British collaboration should happen and male model Quel white & Burberry the outcome.

  3. I like this guys look. It can be hard to say what the ‘stare’ means but it is cool.

  4. He’s only 18 but has the attitude of the upper class: cold calculating and scary.

  5. yawnnn…he shall come and go. this look is over for me personally..not saying the british boys are bad but these types have been done before many of times!

  6. He looks amazing! Together with Emma Watson, they made a great couple. Kudos to Burberry for the new campaign!

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