Inez and Vinoodh do it again

Daria / IMG | W May 06, Photo: Inez van Lamsweerde & Vinoodh Matadin

This editorial, “Morph,” from the May issue of W is one of those that I hated at first. But then I let it sit with me, because I have confidence in Inez and Vinoodh and their abilities. And while the clothing may not be much to look at (most of it is black), and Daria‘s hair is a bit offputting at first, both together give this a very avant-garde feel. And the movement — that’s what gets you about this editorial. It’s not the usual “Oh me, I’m laying on a chaise lounge and making my pouty face for the flashing light” stereotypical pose — it’s very jerky, very puppet-like. It’s nice to see a model do some out-of-the-ordinary poses, to get dragged out of the picture frame, to contort her face into something a bit grotesque. Because as they say, different can be beautiful, too.

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