May 2nd, 2012 •  Posted by Rosie | 30 Comments  |  Post a Comment
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Although nothing compares to Moa from Karlstad, Sweden, Sinead O’Connor rocked the shaven head look way back in the day. But everything old is new again! Scouted online by the fashion editor of Rodeo magazine, Moa was quickly signed with Nisch Management, and has already featured in Elle Sweden with Andreas Sjödin and Robert Ryberg, as well as Bon Magazine with Marcus Ohlsson and Naomi Itkes. So that’s the three most important magazines in Sweden, all booked within the first three weeks of Moa’s modelling career. Blessed with a fabulous personality to go along with the full on look, Moa is extreme and yet classical beautiful.


Full Name:
Moa Hedström

Dark Blonde
174 cm / 5′.8.5″
80 cm / 31.5″
62 cm / 24.5″
88 cm / 34.5″

Place of Origin:
Karlstad, Sweden

Date of Birth:
October 8


Mother Agency:
Nisch Management


  1. jake says:

    May 2nd, 2012 at 4:38 am

    dont like the piercings. septum piercing and plugs really turn me off and i cannot look past them, but she does have a beautiful face. limited to print because of her height and limited further by her niche appeal with those piercings.

  2. nix says:

    May 2nd, 2012 at 6:13 am

    The plugs and the piercings are in my opinion a little too much, and she already really stands out with her beautiful face. Love the short hair. Hope she will go far!

  3. sascha says:

    May 2nd, 2012 at 7:53 am

    Moa is so gorgeous! Not many girls would shave their hairs so short, but it really looks so pretty on her!

  4. aaaa says:

    May 2nd, 2012 at 8:17 am

    looks like a homeless gangster

  5. jedia says:

    May 2nd, 2012 at 9:56 am

    Pretty girl, but her height is an issue. Her piercings and hair will make her bookings very limited. She is just average for me.

  6. snatchitBack says:

    May 2nd, 2012 at 10:36 am

    stella tennant had plugs and piercings when she arrived on the scene…didn’t stop her…so did Eve S.

  7. snatchitBack says:

    May 2nd, 2012 at 10:41 am

    kate moss is an inch shorter…she managed print/runway,….managed to look expensive, and everything in between successfully. i see the same occurring for this young lady…..i think Moa rocks…

  8. Erika says:

    May 2nd, 2012 at 10:53 am

    Love the hair & look… wonder if she’d look a bit softer if she grew it into a longer pixie cut (but definitely not long!!!). She’s the Dragon Tattoo model LOL

  9. N.N. says:

    May 2nd, 2012 at 12:12 pm

    well, I don’t like her all piercings, but about as a model, she totally can be a great model. she has a stunning androgyny look. ^^

  10. layla says:

    May 2nd, 2012 at 12:25 pm

    Loose the ridiculous “edgy” piercings. Who is she trying to be, Lisbeth Salander?

  11. foteini says:

    May 2nd, 2012 at 12:28 pm

    Get over the height busyness. She & many other models with her height are tall enough.

  12. J says:

    May 2nd, 2012 at 1:21 pm

    You are aware that piercings are detachable, right?

  13. evr says:

    May 2nd, 2012 at 1:31 pm

    love her

  14. kro says:

    May 2nd, 2012 at 3:59 pm

    take away the piercings PLEASE!

  15. Maddison says:

    May 2nd, 2012 at 6:22 pm

    Flavor of the month.

  16. Joseph Celabi says:

    May 2nd, 2012 at 6:42 pm


  17. Photographer Mark Fisher says:

    May 2nd, 2012 at 11:56 pm

    Shaved head is quickly over done.
    Many have done this.
    Like too see her with hair.

  18. sTEPHANY says:

    May 3rd, 2012 at 12:02 am

    I wish she had been in the CK One campaign, she would have been perfect for that. Also, the pictures with the gold mohawk are to die for.

  19. moa says:

    May 3rd, 2012 at 1:59 am

    the piercings are easy to remove but most of the photographers wants me to keep them. and i do have hair now.

  20. Daniela (Noise Noire) says:

    May 3rd, 2012 at 3:35 am

    Really love your style and the piercings, too! :)

  21. sascha says:

    May 3rd, 2012 at 5:39 am

    Moa is perfect! She should stay in the way she is and go far!

  22. Jay says:

    May 3rd, 2012 at 8:30 am

    Stunning girl. Unique face. I hope to see you in a major ad campaign for some big fashion house soon.

  23. Linus says:

    May 3rd, 2012 at 12:19 pm

    I love her face! It’s so beautiful and strong, and the piercings only make her seem genuinely cool. She worked the editorial in Bon amazingly!

  24. miguel says:

    May 3rd, 2012 at 1:38 pm

    Her face is beautiful but she looks normal. She is not a charismatic beauty with piercings, she tries but without success. an advice, let your hair grow.

  25. xoxo says:

    May 3rd, 2012 at 10:52 pm

    I dont see a model at all.. maybe in the eds not that bad but the polaroids? she doesnt look 1.74m and her measures cant be true either

  26. Mina says:

    May 6th, 2012 at 3:27 pm

    I think Moa looks amazing, and I think most people are just jealous they couldn’t rock such a strong look because they haven’t got her lovely, soft yet classically striking features. Some people just want to see the same conservative soup served over and over again, don’t they? I guess that’s why they pay designers good money to make them look interesting – they have no imagination of their own. Girls like this lovely lady have my respect.
    I hope she gets the recognition she deserves – I love wearing my hair shaved or quite short and I have a piercing too – guess what haters, piercings are detachable and models often end up wearing wigs anyway!

  27. Jane says:

    May 6th, 2012 at 8:16 pm

    Great face! Very interesting/pretty. 174 is a perfect height but only if you have the right body and she doesn’t look 174… maybe 168 at the most… piercings will also be a problem. Beautiful girl though! All the best of luck!

  28. MM says:

    May 9th, 2012 at 4:37 am

    Fantastic girl. She reminds me of a mixture between Tasha Tilberg and Guinever van Seenus. Seen her in person and she’s definitely 174/175cm.

  29. Ramona-Kay says:

    May 11th, 2012 at 6:01 pm

    WOW!! She looks amazing like this, no more girls that look the same, she is stunning and her piercings give her even more attitude. Love Moa!
    Beautiful face and come on her height its ok, Agyness Deyn could make it and was shorter, so get over this, ppl please.

  30. sasha says:

    July 30th, 2012 at 6:33 am

    she has an amazing face…but her body doesn´t look like a model body at all. and she looks shorter than 1.74

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