Bec Parsons is an artist, photographer, publisher and founder of LOVEWANT magazine. She defines a genre of effortless cool that began in the 2010s. Her aesthetic is informed in part by a female gaze approach, both sophisticated and simplified. Her debut imprint published by Perimeter Books and distributed via Idea Books NL,'Coney Island' follows the life of Julia Nobis. Her second book 'Lonesome Dove' explores the family lives of Arizona Rodeo Champion Lauren Devaney and her horses.