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WELCOME TO THE GISELEIUM

 

Gisele on the W coverIt's official. IMG has taken Gisele Bundchen out of the ranks of ordinary model-dom so that she now really earns that "super" prefix. The evidence? Witness the griping and sniping the Brazilian Bombshell is weathering after her astonishing 3-cover December Run (Vogue, W, Bazaar). Now what's that? Three Vogues in a row and back to back W's? Just like in the days of old, Gisele's runaway success is drawing drama left, right and center. From former mentor John Casablancas' graphic indictment of her in his pending lawsuit as being "a monster of selfishness", to a cabal of competitive editors bitching about her newsstand ubiquity: sexy, wealthy and supremely self-assured, young Gisele is in the eye of quite a storm. One thing remains to be said: the girl sure can sure move those magazines.

 

THE BRAZILIAN REVOLUTION

But maybe the Brazilian Bombshell shouldn't get too comfortable because she's not the sole candidate rocking that "Girl from Ipanema" visual anymore. Marilyn's Caroline Ribeiro is kicking up quite the storm now that she's Gucci's signature girl for Spring 2000 and emerged as Donatella Versace's key girl at her recent couture show. Not wanting to be left out of the power loop created by Mario Testino, lensdon Steven Meisel has latched on quite tenaciously to Miss Ribeiro, dropping her onto the cover of Vogue Italia even as she's now positioned as the newest "American Vogue" girl. Then there is Fernanda Tavares back in the mix with her Ralph Lauren campaign, even as Adriana Lima locks down a Victoria Secrets campaign, ID's Raquel Zimmerman rides Armani Exchange and MODELS.com's covergirl Alessandra Ambrosio emerges as the newest Guess Girl. Viva la Revolution!


Caroline Ribeiro in the latest Gucci campaign

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