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FASHION'S DAHL-ING

Now that she has Meisel's undying devotion (via two stunning Vogue Italia covers) and a beautiful story in the forthcoming W, it makes perfect sense that Ford's voluptuous stunner Sophie Dahl should be elevated to campaign status. What is ground-breaking is that the campaign in question should be the very influential Versace Jeans Couture, previously carried by market sensation Gisele. Brilliantly challenging the Size 6 stereotype, Dahl's size 12 proportions are a testament to the truth that modern beauty in the Zero's is going to be a diverse proposition. At press time, reports were that even American Vogue had succumbed to Sophie Dahl's irresitible charms.

Starting June 15th and ending in September, you'd better look closely inside those Polo Jeans denim jackets. Hidden in the pockets could be a the tidy sum of $1000. Thanks to the wily marketing alliance between Sprite and Polo Jeans, Sprite guzzlers will be able to instantly win thousands of prizes by scoping under the caps of specially marked bottles of the soft-drink. And in case the alliance between Polo and Sprite is somehow vague, trust us, your local sprite dispenser will make the marriage abundantly clear.