by
Wayne Sterling.
I
showed up at Company's Lafayette headquarters armed with an arsenal
of tough questions for Michael Flutie, the visionary behind
a management organization that essentially redefined the idea
of what a model could be in the 1990's.
Flutie
emerged as the model mogul best able to take an unlikely prospect
and gloss her until she was cutting edge fashion personified
During
that era Flutie emerged as the model mogul best able to take an
unlikely prospect (usually from the American Midwest) and gloss
her until she was cutting edge fashion personified. The shift
from the Nineties to the Zeros saw a reorientation of Flutie's
focus. It's almost as if he needed more than the annual ritual
of taking an unknown and turning her into a runway/editorial/campaign
icon to keep his fires burning.
Now it's about taking a talent and turning her into a multimedia
icon on a mass scale (see his reinvention of James King's career).
Needless to say from word one my questions were out the window.
Here is Flutie's authoritative spin on his new vision.
(continued
on next page - membership required)
