by Wayne Sterling.

I showed up at Company's Lafayette headquarters armed with an arsenal of tough questions for Michael Flutie, the visionary behind a management organization that essentially redefined the idea of what a model could be in the 1990's.


Flutie emerged as the model mogul best able to take an unlikely prospect and gloss her until she was cutting edge fashion personified


During that era Flutie emerged as the model mogul best able to take an unlikely prospect (usually from the American Midwest) and gloss her until she was cutting edge fashion personified. The shift from the Nineties to the Zeros saw a reorientation of Flutie's focus. It's almost as if he needed more than the annual ritual of taking an unknown and turning her into a runway/editorial/campaign icon to keep his fires burning.


Now it's about taking a talent and turning her into a multimedia icon on a mass scale (see his reinvention of James King's career). Needless to say from word one my questions were out the window. Here is Flutie's authoritative spin on his new vision.

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