Would you talk a little about Jessica Alba? Your marketing and management of her career?

Kim Dorr who heads up our theatrical division discovered Jessica. She spotted her at a Hollywood showcase where young actors audition for agents and managers. Jessica was 14 years old at the time and Kim saw a diamond in the rough. Her career took off professionally after she was booked on her first few features, "Summer Camp" and "Flipper".

BBA was instrumental in developing Jessica's talent into a fine working actress with a successful theatrical career in front of her. The theatrical division prides themselves on understanding the industry needs. They consider themselves to be a medium range boutique Theatrical Department with an exclusive clientele.

What would you say are your particular strengths as a company are?

BBA's strengths lie in the fact that we have an excellent reputation around the world for so many different things. I was able to bring my fashion expertise to the table at a time when BBA was positioned for a growth spurt. The fashion division, although only in it's early stages, has been accepted with ease because of the simple fact that BBA is already such a strong talent agency to begin with.

Our actors, dancers, and athletes have been well known throughout the industry for many years. We have all our bases covered when you add the commercial print, kids' print, and sports and fitness divisions into the equation.

For a new model, what would you say is the key to breaking into the LA market?

The LA market is so great because of the diverse culture that exists here. It attracts so many artistic people, from writers to actors, directors to photographers. Unlike New York where the energy is at such an incredible level, LA is more kicked back. You can take it a little slower, and enjoy the scenery.

This makes it much easier for a new model to develop at a kinder, gentler pace. The key to being successful in the industry is consistency. The key to consistency is simplicity. We like to keep it simple.

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