Let's face it. The clients, especially the blue chip ones are the stars of fashion now and it's their choices, selections and bookings that make and break models today.
From the daily call sheets of photographers like Steven Meisel, Mario Testino, Mert and Marcus, Craig McDean, David Sims, Inez and Vinoodh and Steven Klein for clients like US, Italian, French and British Vogue, i-D, W, V, Numero, Bazaar, Pop and Another can be culled a clear message about who are the most wanted models of the moment.
It is also brands like Prada, Vuitton, Chanel, Dior, Calvin Klein, Estee Lauder, Lancome and Maybelline among others who provide the platform that makes stars of models. In an increasingly competitive market, flooded with hundreds of "cool editorial girls", it's the campaigns and contracts that are the final index of how crucial a model is at any given moment.
Consequently here are the faces of the future, MODELS.com's Top 50 Working Models listing.
As for the iconic faces like Kate, Gisele, Carolyn and Natalia? Why they now have their very own listing in the form of MDC ICONS.
Let the sparks fly