Vivienne Westwood in Shanghai

Posted by stephan | October 25th, 2011

The importance of China as a fashion market continues to expand, not only in its value as a key luxury demographic, but also importantly as a new platform for creative marketing. Take for instance the decision of the Huayi Brothers, the powerful Chinese fashion and entertainment company, to invite England’s legendary Vivienne Westwood to stage a grand opening ceremony for Shanghai Fashion Week SS12. The mix of Westwood’s thoroughly English brand history (think World’s End, Malcolm McLaren, London punk, the SEX shop) with China’s deep cultural heritage (the show opened with a DJ live mixing the Chinese folk song THE RED DATCHMENT OF WOMEN) made for a dynamic interchange. Opened by Ming Xi, the face of Shanghai Fashion Week, this Westwood show transcended mere retail branding and became a kind of cross-cultural collision rich with English attitude and timeless Chinese spirit.
Vivienne Westwood
Shanghai: Spring/Summer 2012

Photos: Stephan Moskovic
Text: Wayne Sterling

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10 Comments

  1. Nandos says:

    Love Viv!! Love Ming!

  2. jackie says:

    wow, it seems like every brand is trying to break into China, i guess there will be more coming. nevertheless the show seemed very fun

  3. Bruce Edwin says:

    Viviene Westwood is a legend, one of the greatest designers on the planet who has been established all over the world for decades, including in China, Europe, and the States…great looking work here!

  4. unmec says:

    wow loving most of the looks here..ming is beautiful, and i love those shoes she’s wearing in the first pic!

  5. Hanna says:

    Wow, so amazing! Like whole Vivienne Westwood. Love her <3

  6. MCLV says:

    Ca donne quand même chaque fois le goût de créer !!! Fascinating… As always !

  7. R says:

    Fashiorgasmic :)

  8. Phanji says:

    Wow! Love it!!!!!

  9. JONATHAN P SUTCLIFFE says:

    JONATHAN P SUTCLIFFE says:
    November 10th, 2011
    at 4:23 pm
    INTERESTING… BUT SADLY I THINK THE WONDERFUL START TO THIS WILL BE SPOILT AS CHINA BECOMES USED TO THE STAID OLD BASTARDIZATION OF CULTURE THAT THE WEST IS SO APT TO BRING WITH IT… RECALL THE BOXER REBELLION AND THE SUCH-LIKE… OR WE, IN THE WEST, BECOME OVERLY FAMILIAR WITH IT – CHINA AS A NOVELTY…
    BUT, YES, WOW!!!!
    JONATHAN

    Post a Comment

  10. Breanna says:

    Goregous and I was just looking at the picture and listening to music and I felt like I was there in the audience.

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