Natasha Poly

April 9th, 2013


Who is Natasha Poly?

The answer to that question may not be as simple as it seems. It goes without saying that Natasha is a fashion force: as the first model profiled in’s ICONS series, she ranks among the most photographed and in-demand faces in the world. Open up any magazine right now and you’re sure to see her staring back at you, but who is the woman behind the images?

Photography by Daniele Duella and Iango Henzi for
Hair by Luigi Murenu (Streeters New York)
Styling by Joanne Blades
Makeup Virginia Young

Video by Hugh Lippe for
Edited by William Town
Video Styling and Art Direction by Natasha Poly
Make-up Sir John for Blackboardgroup MGMT
Hair Aleksandra Sasha Nesterchuck’s ICONS
Creative direction Stephan Moskovic
Text by Janelle Okwodu


Judging solely on those glossy shots of the Russian beauty looking aloof yet alluring, one might think that she is simply an avatar of fashion’s obsession with refinement, but looking beyond the imagery, one finds a woman who is intelligent, witty, well-respected, and a model of professionalism and skill. In her own words, she defines herself as a team player, telling Vogue last year, “When you are a new girl with a unique face and a good body, people want you on their runway or campaign. You are instantly popular. But after a while everyone gets used to your face, and that’s where your modeling talent and professionalism matters. In this industry, your relationships and connections are essential. You have to be a professional. This is teamwork and it is a fact that a model is only a part of the team. But you can’t build an ego on your face and body. If you don’t have a work discipline, you’ll lose. Modeling is my job, it’s my university.”

In this industry, your relationships and connections are essential. You have to be a professional. This is teamwork and it is a fact that a model is only a part of the team.

Were there degrees handed out for modeling, Poly would surely graduate magna cum laude: in the 9 years since she emerged in the fashion scene, Natasha has amassed an unparalleled body of work. Managed flawlessly by Women Management she booked an unprecedented six Vogue Paris covers, campaigns for the likes of Prada, Jil Sander, and Givenchy, time spent in front of the camera with Meisel, Lindbergh, Inez & Vinoodh, Mert & Marcus, Sorrenti, and numerous others. These achievements have come not just because of her rare beauty, but also due to the hard work Poly puts in behind the scenes. Is there a better runway walk in the business, or a model who can bring as much emotion and life to her photos? There has rarely been a girl spoken about in such a beloved manner, not just by photographers and stylists, but also by her peers – many of whom consider Poly’s prolific career the barometer by which models are judged.


Black dot silk long dress with lace inset by Haider Ackerman.

To understand how Natasha advanced to where she is now, one has to go back to her humble beginnings. Born into a middle-class family in the industrial city of Perm, Russia, Natasha never envisioned herself as a top model. The whip-smart child of an engineer mother and a police chief father, Natasha first imagined a career as a travel agent, but at 15, found herself entering a local beauty pageant on the advice of a cousin. Naturally, she won the contest and was soon whisked off to Milan, but the road to the top was often paved with difficulties and her Milan experience was less than encouraging. “They gave me 50 euros, a map of the city, and they told me to look for life. I lived a hell. Then I went to try my luck in Paris. At 18 I made the cover of the French ‘Vogue’ and my life changed overnight.”

Her beauty, her professionalism, and her simplicity! She’s smart, she made the right choices.
– Carine Roitfeld on what makes Natasha an icon

Though the shift from mere model to coveted covergirl did change Natasha’s life, the early setbacks gave her the resolve she is known for. Kate Moss may have coined “never complain, never explain,” but Natasha embodies those ideals with her diligent work ethic. Pucci designer, Peter Dundas, provides a compelling example of the Poly professionalism. “This happened while I was still a designer for another brand. Years ago we had booked Natasha and other girls for a mens show. The other girls hadn’t come to Milan yet and we were so late finishing the women’s clothes. Natasha came for her fitting but she stayed a whole night doing fittings on all the other girls outfits. Most girls her level wouldn’t dream to do that. It’s the nice girls that last the longest.”

Nice is a word that comes up a lot when talking about Natasha; in addition to her tireless devotion to her craft, those who work with her are touched by her kindness and humility. “I adore Natasha,” says designer Alexander Wang, “we have worked together for so many years now and I look to her as a friend first and foremost.” Carine Roitfeld is inclined to agree, when asked what makes Natasha an icon, the legendary editor replied, “Her beauty, her professionalism, and her simplicity! She’s smart, she made the right choices.” Those sentiments are echoed by legendary hairstylist, Luigi Murenu, who cites Poly as one of his favorites to work with. “I met her when she first started during the Milan shows. She’s changed gracefully. She is always learning and aiming straight for the top.”

we have worked together for so many years now and I look to her as a friend first and foremost
– Alexander Wang

And the top is exactly where Natasha belongs. Looking at her polished visage on high profile magazine covers, scores of advertising campaigns, and a seemingly endless array of photos shot by the industry’s premiere talents, one walks away with an idealized image of feminine perfection. Some models exemplify sex appeal, and others speak to the allure of unstudied cool, but Natasha has come to embody haute elegance in a way that few can. Designers look to her to add a touch of class to their catwalks, while magazine editors are obsessed with her glamorous off the runway style. For different people she seems to represent different things, but everyone can agree on her importance as a fashion fixture and her iconic status. Natasha Poly has commanded the modeling industry for close to a decade now, and shows no signs of slowing down. Peter Dundas summarized the formula behind her success aptly, “Beauty and a heart. It’s a winning combination.”


Vintage Long cream silk long dress with gold applique by Bellville Sassoon from Keni Valenti Vintage Couture

Beauty and a heart. It’s a winning combination.
– Peter Dundas on the formula behind Natasha’s success

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Some girl named Kate – i-D

February 1st, 2013

i-D’s Kate Moss Covers Exclusive Launch

There can only be one! i-D salutes 20 years of the supermodel of the ages, Kate Moss, with 4 covers of the British beauty shot by Daniele Duella and Iango Henzi, hair and concept by Luigi Murenu and styled by i-D fashion director, Charlotte Stockdale. Presented in ultra-glamorous fashion the industry’s ultimate muse radiates luxury, glamour and the mysterious aura that has made her a legend. The alphabetical issue, offers an A-Z on the looks of now and seeing Kate in the best of the spring/summer collections is simply enthralling. Experience the covers in our exclusive preview – only in MDX.

Hop on to on Monday to view the other three covers, the rest of the editorial and the Kate archives.

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i-D 322 – Lara + Laetitia by Daniele & Iango

November 19th, 2012

i-D Magazine‘s Wise up issue exclusive preview: Lara + Laetitia

Daniele Duella and Iango Henzi’s larger than life images of supermodels for i-D were a stunning tribute to the beauty of fashion’s most epic beauties, and the saga of the series conceptualized by legendary hair stylist Luigi Murenu continues with two more legendary names captured in sleek style. The queens of curvature, Laetitia Casta and Lara Stone, feature in Daniele and Iango’s latest images, their sumptuous beauty a feast for the eyes. Brace yourself for something special and get an exclusive first look at the covers – only in MDX.

i-D Magazine #322 / The Wise up issue will be out on newsstands later this week.
Catch more of i-D’s Wise up issue at

Models Lara Stone and Laetitia Casta at IMG

Photography Daniele Duella and Iango Henzi
Fashion Director Charlotte Stockdale
Concept Luigi Murenu
Hair Luigi Murenu using John Frieda
Make-up Stephane Marais at L’Atelier

Laetitia wears jacket Alexander McQueen spring/summer 12. Body jewelry Erickson Beamon. Stockings Virginia’s Vintage. Knickers and camisole Harlette. Gloves Deborah Woolf Vintage. Bracelet Tom Ford.

Laetitia wears dress Christian Dior Haute Couture spring/summer 12. Gloves Steph Aman. Stockings Deborah Wolf. Bracelet Jade Chiu.

Laetitia wears jumpsuit Chanel. Bra Bordelle. Necklace David Morris. Flowers Legeron.

Laetitia wears top Fendi. Bra Angels Vintage. Garter Harlette. Necklaces Laura Lee. Stockings Virginia’s Vintage. Flower Basia Zarzycka. Gloves Masha Ma. Rings Ruth Tomlinson. Shoes Rellik Vintage.

Laetitia wears dress Gucci. Bra Damaris. Stockings Deborah Wolf Vintage. Necklace Lanvin. Rings Ruth Tomlinson. Flower Legeron.

Lara wears gown Agent Provocateur. Necklaces Laura Lee. Bracelet and fingertip Cornelia Webb.

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i-D’s Role Models by Luigi Murenu & Daniele + Iango

September 18th, 2012 presents an exclusive preview: i-D’s Role Model issue by Luigi Murenu & Daniele + Iango

The icons, the legends, the crème de la crème, the greatest of all time – the SUPERMODELS. Looking better than ever on brand new i-D covers conceptualized by Luigi Murenu and photographed by Daniele Duella and Iango Henzi – what more could you possible ask for? Linda, Stephanie, Gisele, Kristen, Karen, Amber, Guinevere, Isabeli and Natasha – ooh la la! Did we mention the epic hair looks from Luigi Murenu, the over the top fashions, the all out glamour of it all – it is almost too much, but we think you can handle it. Take a look at this exclusive preview of i-D’s Role Models issue – only in MDX.

With a special interview of Luigi Murenu, the legendary hairdresser on speed dial to the supermodels and the mastermind behind the luscious locks in i-D’s Role models shoot.

Photography Daniele Duella and Iango Henzi
Concept Luigi Murenu
Styling Patti Wilson
Hair Luigi Murenu for John Frieda
Make-up: Stephane Marais at l’atelier
Make-up (Karen, Isabeli, Natasha, Guinevere, Amber): Hannah Murray at Art+Commerce

Special thanks to Robin Jaffe, David Bonnouvrier, Ivan Bart, Louie Chaban, Didier Fernandez, John Gnerre, Anne Nelson.

Linda Evangelista @ DNA| Cover: Linda wears jacket Alexander Wang. Corset Kunza. Hair John Frieda® Frizz-Ease® Moisture Barrier Hair Spray. | Photo 1: Bodysuit Dior Haute Couture autumn/winter 09. Corset Kunza. Stockings Stockingirl. Shoes Sergio Rossi. | Photo 2: Jacket Balenciaga by Nicolas Ghesquière. Corset Dior Haute Couture autumn/winter 09. | Photo 3: Dress Dior Haute Couture autumn/winter 05. Girdle skirt Dior Haute Couture autumn/winter 09. Gauntlets I.D Sarrieri.

Stephanie Seymour @ IMG | Cover: Stephanie wears dress Versace. Hair John Frieda® Luxurious Volume Blow-Dry Lotion. | Photo 1: Dress Emilio Pucci. Shoes Walter Steiger. | Photo 2: Corset Lovesick. | Photo 3: Corset Lovesick.

Karen Elson @ Elite New York | Cover: Karen wears Dress Lanvin. Hair John Frieda® Luxurious Volume Anytime Volume Refresher. | Photo 1: Dress Ralph Lauren. Slip Christian Dior. Corset Rosamosario. Gloves Gasper. | Photo 2: Dress Comme des Garçons. Shoes United Nude for Iris van Herpen. Hair John Frieda® Radiant Red Colour Magnifying Shampoo. | Photo 3: All clothing and boots Givenchy by Riccardo Tisci and veil Jennifer Bahr

Kristen McMenamy @ DNA | Cover: Kristen wears jacket and brooch Chanel. Fragrance Chanel Coco Mademoiselle. | Photo 1: Dress Alexander McQueen. Chest pieces Moutoncollet. | Photo 2: Cape Alexander McQueen. Dress Neil Barrett. Stocking belt Lascivious. Stockings Stockingirl. Hair John Frieda® Sleek Finish Hair Straighteners. | Photo 3: Coat, skirt, and hat John Galliano spring/summer 03. Stockings Stockingirl.

Guinevere @ Women | Cover: Guinevere wears blouse No.21. Corset vintage Aris. Hair John Frieda® Sheer Blonde® Highlight Activating Moisturising Shampoo. John Frieda® Sheer Blonde® Highlight Activating Conditioner. | Photo 1: Guinevere wears dress VPL. Body and collar Logan Neitzel. Corset Aris vintage. | Photo 2: Top Ter et Bantine. Arm bands VPL. Hair John Frieda® Sheer BlondeTM Go Blonder Lightening Shampoo and Conditioner. | Photo 3: Coat Jil Sander. Girdle lisa’s Vintage Lingerie. Stockings Stockingirl.

Isabeli Fontana @ Women | Cover + Photo 1: Isabeli wears chest piece Katarzyna Konieczka. Hair John Frieda® Precision Foam Deep Natural Brown. Photo 2: Dress Dior autumn/winter 05. Gloves LaCrasia. Hair John Frieda® Full RepairTM Full Body Shampoo. | Photo 3: Bodysuit Bordelle. Belt Yves Saint Laurent by Stefano Pilati. Stockings Stockingirl. Headpiece Dior Haute Couture. Hair John Frieda® Frizz-Ease® 3 Day Straight Semi-Permanent Styling Spray.

Natasha Poly @ Women | Cover: Natasha wears dress, scarf and gloves Givenchy by Riccardo Tisci. Veil Jennifer Behr. | Photo 1: Coat Ralph Lauren. | Photo 2: Chest and arm brace Sullivan Walsh. Skirt Dior autumn/winter 2009. Knickers Calvin Klein. | Photo 3: Coat Sonia Rykiel. Corset Katarzyna Konieczka. Knickers Calvin Klein. Garter belt Lascivious. Stockings Stockingirl.

Amber Valletta @ DNA | Cover: Amber wears fragrance Florabotanica by Balenciaga. | Photo 1: Slip Jean Paul Gaultier. Robe New York Vintage. Knickers Maison Close. Stockings Stockingirl. Hair John Frieda® Frizz-Ease® Moisture Barrier Hairspray. | Photo 2: Dress Ralph Lauren. | Photo 3: Camisole and slip Francesco Scognamiglio. Kimono Jenny Packham. Garter belt Lascivious. Stockings Stockingirl. Hair John Frieda® Sheer Blonde® Go Blonder Lightening Shampoo and Conditioner.

Gisele Bundchen @ IMG | Photo 1: Gisele wears fragrance Chloé Eau de Parfum. Hair John Frieda® Loose Curls Ionic Styling Tong. | Photo 2: Dress Dior Haute Couture autumn/winter 08. Bra Josie. Knickers Maison Close. Body-piece Johanna O’Hagan. | Photo 3: Dress Versace autumn/winter 92.

To be irreplaceable, you must always be different

Text Anders Christian Madsen for i-D

Luigi Murenu is the legendary hairdresser on speed dial to the supermodels; on first name terms with the hollywood stars and the mastermind behind the luscious locks in i-D’s Role models shoot.

As one of the most lauded hairstylists in the world, Luigi Murenu knows his models. With a career spanning over 20 years, he has seen them come and go. Those who’ve remained on top have become his trusted colleagues, muses and friends. Over a multi-instalment production, Luigi created hairstyles for nine of the world’s biggest models, each handpicked as the ultimate super-role-models by the legendary coiffeur, visionary photographers Daniele + Iango, and stylist Patti Wilson. “These women stand for the dreams of everyone,” Luigi tells i-D over the telephone from his New York studio. “They stand for freedom and a certain security. I have to say, in a very longtime I never experienced such enormous greatness as from these girls. From the moment they walked into the studio, they were like, ‘What can we do? We want to do something amazing!’ No one was jaded. Everyone who was there had to perform and give their best. They were like actresses,” he says, his voice loaded with great affection and an infectious, childlike awe.

“The girls in this story stand for the dreams of everyone. They represent freedom and security. Elegance comes with knowledge and maturity, not with age.”

“Kristen McMenamy said, ‘Let’s do another story!’ Amber Valletta felt emotional when she had to leave. Natasha Poly didn’t want to leave because she loved her character so much. Stephanie Seymour was supposed to work until 7 o’clock. She stayed until 10. I cannot put into words the energy I experienced with all these amazing models, photographers, stylists and make-up artists. Too many and different emotions,” he continues. Exploring the concept of elegance was the starting point of a story that began as a three-model trilogy, but soon turned into one of the biggest undertakings of Murenu’s career. “We had a lot of talks about the type of women we like, and why we like them – what we wanted to portray with them. We were thinking about how elegance comes with knowledge and maturity. Not necessarily with age, but with experience. These are very iconic women, each for their own reason.” The result was a call sheet of stars not dissimilar to the cast list for George Michael’s Freedom video, or the rap towards the end of Larry Tee’s Supermodels Inc. Pull a name out for Murenu, and he’ll hit you back like a machine gun of superlatives. Gisele Bündchen: “The epitome of an icon. She is what everybody wants to be like and look like today.” Karen Elson: “A dream. She has this British elegance, which is very evocative and cool at the same time. In the pictures she reminds me of a bird flying in the desert.” Guinevere van Seenus: “A canvas for photographers and make-up artists. She’s unique in the way she stands out from other women. Her body is rounder, soft and beautiful, and she has this sensitive feeling.” Isabeli Fontana: “One of the most beautiful women in the world. I mean, that’s for sure.” Natasha Poly: “She’s one of my dearest friends, and she is the personification of generosity and professionality. She knows exactly how to pose and what to give the photographer.” Kristen McMenamy: “She is haute couture elegance. She’s very strong and she really gets into the part. She’s explosive.” Rather refreshingly for a gentleman of his calibre, Murenu isn’t one to downplay his excitement over the stars in question. “Stephanie Seymour…” he says, taking a sharp intake of breath before pausing dramatically. “There’s no one like Stephanie. She walks into a room and she picks up the light. She’s been a muse to me for a very long time, so I thought it was great to bring in such an iconic figure.” When it came to shooting Amber Valetta, they asked her to perform and not to model. “We wanted a story where Amber was a woman captured inside her own world, but she really loved this man who is portrayed by Sean O’Pry, and she totally nailed it!” Luigi explains. “If you think of the epitome of elegance, there’s a lot of couture and stardom. We thought Linda Evangelista was a great character for us to get that interpretation. Linda, she is a perfectionist and she loves her work like nobody else and she is an electromagnetic cameleon! She also has a little bit of a sensual beauty and masculine attitude, which is very strong,” he continues with sheer Italiano fervour. Next to Seymour McMenamy and Valetta, Evangelista is the only model out of the nine whose career reaches further back into the fashion annals than Murenu’s own.

“Being a role model is also showing people that you’re capable of multitasking. Most of them are mothers. It’s no longer popular to have one job or one identity. Today there are no rules anymore. You can be a mother and the same time a designer and an actress. Photographers can be stylists and have a sense of art direction.”

Raised in Sardinia in the 70s, his mother a nurse and his father the chief of transport on the island, Murenu wanted to become a dancer. But when his parents were unable to pay for dance courses, he sought out a new path. “I knew that to create an identity for myself I had to leave Sardinia. I wanted to become a hairdresser. I loved my parents, but I knew I had to go. It was very difficult for me, because I don’t think they understand the type of fashion that I do. They understand my life because they love me, but they don’t know what a catwalk is. They never went to a fashion show, not even in Milan,” Luigi says. “They come from another time. So I said to myself, ‘I’ll go to Paris,’ because that was where the fashion shows were,” he laughs. Murenu worked at some of the most famous salons in Paris before transitioning into fashion, which soon brought him to London and New York, and into the company of photographers such as Steven Klein, Richard Avedon, and Craig McDean, who shot the first i-D cover Murenu worked on. “I think there were two covers, one with Amber Valletta and one with Carolyn Murphy. I didn’t count but I think by now, I have more than 30 covers for i-D.” In the early 90s, Murenu’s editorial work caught the attention of Madonna, who booked him to do her hair for an appearance on Top of the Pops. “I did her hair in fifteen minutes and she loved that. She said, ‘I like this guy.’ We clicked. We come from the same background and we’ve both had to fight for our careers. We came from nothing.” The meeting was the beginning of a long-standing collaboration and friendship between the two, perhaps highlighted most famously by Murenu’s creation of Madonna’s so-called ‘Fallen Angel’ look for her Ray of Light video. “She’s a role model. I was talking to all the models, and all of them adore Madonna and have such huge respect for her. Certainly for me the most inspiring artist in music , I have to take off my hat,” Luigi says. “Maybe now, she’s also a role model for a new group of young people, who will look at her and say, ‘Look at this woman who came from nothing and became the most famous pop icon of the last 30 years.’ She’s the Queen of Pop. She’s fun and a hard worker. I love her. She’s one of my best friends, so I can only say beautiful things about her.” Having spent his life surrounded by the beauties of the world, you can forgive Murenu if beauty is a recurring component in his vocabulary. But it is an appreciation, which shouldn’t be mistaken for superficiality. Luigi revisits his cast list. “They’re not just models because they’re beautiful. They are the biggest workers ever. They work their asses off to stay at number one. And if you think about Amber, she’s not only a model, she’s a humanitarian, which I think is the biggest place to be a role model. She’s politically involved and outspoken,” he says. “Being a role model is also showing people that you’re capable of multitasking. Most of them are mothers. It’s no longer popular to have one job or one identity. Today there are no rules anymore. You can be a mother and the same time a designer and an actress. Photographers can be stylists and have a sense of art direction. There’s a role model for everyone to take from this shoot,” he says. Throughout his career, Murenu himself has made a point of working with young talent – such as Daniele + Iango – next to the old guard of fashion photographers, with whom he’s collaborated for decades. “I think I’m one of the very few people, who really helps to move things around to help young photographers have a say, and become a voice. I’m very proud of that. I work really hard to do that. That’s why I love to work for i-D. It’s such a democratic magazine. Terry and Tricia Jones give support to young people, and help them find their identity.” Ask Murenu about his role models in the industry, and you’d need another couple of pages to fit them in. “My official answer to your question is that people who inspire me the most are those who are able to give me something that I can keep and translate in the future,” he says. When posed with the question of who has been his biggest role model in life, Murenu comes to a halt. “Oh god – do you always ask such difficult questions? The biggest you ask me?” Luigi pauses, takes a deep breath. “My biggest role model is my mother.”

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i-D 318 – The Royalty Issue cover previews

March 16th, 2012

i-D 318 – The Royalty Issue cover previews

Presenting an exclusive preview of 5 of the breathtaking new i-D Magazine No. 318 Covers

The queens of fashion unite of i-D’s royalty issue and the results are nothing short of stellar. Danielle & Iango shoot representations of modern regality creating striking images of Sui He, Guinevere Van Seenus, Shalom Harlow and Carolyn Murphy. Classical violin sensation Hahn Bin joins the fun in a stunning shot wearing Gareth Pugh. With styling by Patti Wilson, hair from Luigi Murenu and the added polish of Stephane Marais’ makeup each cover star is truly queen for a day. Take an exclusive first look at the covers only in MDX.

Photography: Daniele Duella and Iango Henzi
Styling: Patti Wilson
Hair: Luigi Murenu
Make-Up: Stephane Marais
Casting: Urban Productions / Casting

Guinevere Van Seenus
Guinevere wears cape worn as veil Alexander McQueen.
“If I were Queen for a day I would play with all of the crown jewels… take a nap and then play with them some more!”

Shalom Harlow
Shalom wears dress Gareth Pugh
“If I were Queen for a day I would make every person on the planet telepathic so that no one could lie about anything, not even to themselves; and then I would implement the new social political economic structures based upon truth and well-being for all living creatures”

Sui He
Sui wears fragrance Chanel Coco Mademeoiselle
“If I were Queen for the day, Iʼd ask everyone to do one good deed to help others.”

Hahn-Bin wears all clothing Gareth Pugh.

Carolyn Murphy
Carolyn wears dress and hat Alexander McQueen
“If I were Queen for a day Iʼd tackle business and fun… Iʼd hold a meeting with Parliament and all UN leaders to sign a mandatory bill banning all GMO crops and processed foods worldwide. Iʼd ensure every human had access to organic food… then Iʼd throw a huge ʻNight in the Garden Ballʼ at the countryside palace dressed in Alexander McQueen and the queenʼs jewels!”

i-D 318 – The Royalty Issue cover previews Part 2

Karl Lagerfeld by Karl Lagerfeld
Georgia May Jagger by Walter Pfeiffer style by Elgar Johnson
Vivienne Westwood by Juergen Teller
Daphne Groeneveld by Richard Bush / style by Sarah Richardson

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The Modern Muses – Exclusive MDC Preview

February 20th, 2011

Muse Magazine hits the stands with a special Luigi Murenu curated issue featuring a stunning mix of model stars ranging from the iconic (think Carolyn Murphy, Gisele, Rie, Bridget and Karen) to the ultra-current (the compelling Saskia) shot by Daniele Duella and Iango Henzi. Both sculptural and sensual this new Muse is a serious collector’s item. Scroll below for an exclusive preview of all 8 collectors’ covers, a sneak peek into the editorials and a word from the man himself at the end of this post.

Photos by Daniele + Iango, courtesy of Muse Magazine for

“We made this portfolio with the same sparkle of an authentic homemade
project. A pure, unpretentious project that turned into a little work of art with
my signature. I think those are truly honest photos. Mainly portraits of women
I have known for a long time and whose hair I have styled thousands times.
We have worked a lot on this project and I have been able to put my experience
at stake. That was rock’n’roll, women were coming to stay only a couple of
hours, like at the doctor’s office. Instantly, they were gorgeous. With Gisele we
had just 20 minutes. I mean, you couldn’t even change your mind, so we didn’t
search originality at all costs, it’s been all so natural and with no expectations.
We just wanted to have fun, it was a special atmosphere, with music turned on
all time.

I think today’s fashion is afraid to take risks and in this project we wanted to
be totally free and anarchic, I would say more freestyle. Today’s fashion is a
Hell’s circus, a creativity jungle – which I like – and keeps me in a challenge.
Poet Edgar Lee Masters wrote: “And catch the winds of destiny wherever they
drive the boat”. You must not be afraid of daring, you must get on with it and
even go wrong. Sometimes I failed, but what matters is that I did it. If I am
who I am today is because I haven’t done what my family wanted me to do.
Well no, I have done the opposite instead. They wanted me to be an engineer.
While shooting these pictures I was not interested in the trend of the moment,
I wanted to create a long-lasting something, devoted to all the women who
inspire me and embody my style. I held a casting with very different charming
women, each one in her own right. The women I think of are many more, but
time is not unlimited. For sure, this is not a hair story, I even limited myself
with hair in respect of the individuality of every model, I wanted to make them
beautiful according to their own personality. I am very much into women’s
attitude: that is what I usually call my muses’ attitude.

I wanted to blend bad taste with good taste. As Marlene Dietrich said, as long
as it’s not kitsch is fine. I think that a certain amount of bad taste makes things
brilliant. A perfect woman with a clashing element is very fascinating to me.
We are never attracted by perfection, we find it banal, in the end.
My sources of inspiration have always been fashion, music, street style, cinema
and art. I have always had strong references to music. Madonna, for instance,
has always inspired me. She’s a beautiful woman with a boundless talent.
Nevertheless, I am not a psycho-fan, I’ve never had a poster in my bedroom.
I’m dazzled by the relationship between two individuals, and I love people
for what they are. The qualities I most appreciate in a person are clearness,
generosity, honesty, and creativity. If we have it, it’s a good start. Moreover,
I think that it is always a matter of elective affinities, as in this project.”

For more visit:

(site will launch Tues Feb 22nd 2011)

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