Rad by Rad S/S 11

Posted by stephan | September 16th, 2010
comments (18)

In just a few short years Rad Hourani has moved from upstart to phenom, his sleek and sometimes severe aesthetic garnering fans in all the right places and snatching up choice editorial space in magazines like Numero and Vogue Russia. For spring the Hourani look feels as fresh as ever in his Rad by Rad line, though the focus on unisex, seasonless clothing remains. Warmer weather allowed for hints of lightness, brought in via crisp white accents on jackets and tunics, but jet black reigned supreme, showing up in nearly every look. Other designers play to the whims of buyers, but Hourani knows what he likes and his exacting vision is part of what makes his collections so interesting. Skintight leather and black boots aren’t what we expect this time of year, but seeing them such finely crafted versions is a pleasure regardless of the season. Hourani even manages to tap into our need for immediacy, by offering admirers the chance to purchase looks moments after they were seen on the runway, how’s that for instant gratification.

» Shop the Rad by Rad collection here
 

Rad by Rad Hourani
Spring/Summer 2011

Photos: Stephan Moskovic
Text: Janelle Okwodu

Rad by Rad Hourani Spring / Summer 2011

» Shop the Rad by Rad collection here

Casting: Wayne Sterling
Styling consultant: Patti Wilson
Makeup: Hung Vanngo
Hair: Ramona Eschbach

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comments (18)

18 Comments

  1. Kate says:

    AlĂ­cia looks fierce as always!

  2. Mullen says:

    OMG who is the beautiful Chocolate gorgeous young man with the strong bones and those scrumptious lips!?

  3. Damien says:

    those jackets are awesome! and the first too look HOT and the last girl is really popping out i like it!

  4. Damien says:

    TWO*

  5. Justin says:

    @ Mullen his name is Ambrose Carter and he’s with Red Models.

  6. trumancapote says:

    do we really need to see guys dressed like girls?

  7. Joal says:

    Again, cool collection.

  8. Johanna says:

    love it all, the collection, the models, the hair and make up. Fabulous Job, very welll done!

  9. ANTWAN says:

    GOSH, SPECTACULAR. THE “SHARP” SUNGLASSES ARE SUCH A BRILLIANT ADDITION TO THE ANGLES OF THE PIECES.

    GEEZ, I REALLY WANNA SHOOT FOR THIS SITE.

  10. Erica2368 says:

    Love the entire collections but that one model sure does stand out. Ambrose Carter, what a wonderful name to remember.

  11. marvoi says:

    spectacular singular vision as usual

  12. April Fashionreports says:

    love the sunglasses

  13. Kimberley says:

    As always Rad collections always look great

  14. crybaby says:

    GREAT CASTING!!!

  15. nicolas guillen says:

    Love the guy in the background taking photos with the with sinkers “CLASSIC” :)PROPS.

  16. Panagiotis Tirtigos says:

    The jackets and the glasses are EPIC!

  17. Ally Jackes says:

    Ola me chamo ally jackes ..Gostaria de poder crescer junto com a agencia tabalhndo pr vcs . sou modelo tenho 19 anos moro no Rio de Janeiro sozinho tenho uma bela postura … sou BONITO e ja trabalhei para yuri Graneiro

  18. William Fleming says:

    Lovely and well done casting. boys and girls are gorgeous. Go on sending this kind ofinformation, We all thank you very much.
    William

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