The exceptionally uncommon is definitely in-demand and photographer Jai Odell and casting director Beth Dubin seek out Londontown’s rarities, hard to find faces, and those with that special something for Models.com. Their choice of unique beauties make up the wildflower-style portrait series. Démodé is the notion of garden variety prettiness, so says the industry’s current obsession with unconventional beauty: braces, freckles, no matter, so long as you own your striking angles. Catch one of kind models Hayett McCarthy, Poppy Okotcha, Raad Al Gabril and others in the casting editorial below exclusively for Models.com

Photographer / Jai Odell
Stylist / Raphael Hirsch
Hair Stylist / Edward Lampley ( D + V Management)
Makeup Artist / Ciara O’Shea
Casting Director / Beth Dubin
Production / Sirma Newberry and Ozgur Sav
Photographers Assistants / Ben Parks and Will Marsden
Stylist Assistant / Sophia Drakou
Hair Assistants / Roger Cho , Michael O’Gorgan
Makeup Assitant / Verity Cumming

Models:
Klementyna Dmowska / Lorelle Rayner / Anett Dren / Poppy Okotcha / Freya Lawrence / Hayett McCarthy / Allyson Chalmers / Elizabeth Yeoman @ The Hive / Kaare @ Le Management / Raad @ Tiad / James Crewe @ Tiad / Keiron @ Tiad / George Hard @ The Squad