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Lane Crawford A/W 2011 Campaign Launch: Day 6
Posted by stephan | September 8th, 2011
It takes a special brand to capture the essence of the world’s fastest growing luxury market, but that is exactly what Lane Crawford has done with their latest campaign. Utilizing five of China’s premier models: Liu Wen, Shu Pei, Fei Fei Sun, Ming Xi & Xiao Wen Ju in sleek images by Mert and Marcus, the ads create an edgy yet understated vision of fall’s fashions and the trend conscious Lane Crawford consumer. Premiering exclusively on Models.com the new images and accompanying behind the scenes video, showcase the incredible work of an unforgettable team that includes Marie-Amélie Sauvé, Lucia Pieroni & Anthony Turner.
NEW The girls of Lane Crawford:
Shu Pei models.com interview
Run Ming run! Models.com follows the very vivacious Ming Xi during her whirlwind run through the shows
Liu Wen models.com interview
Campaign photos:
DAY 6: 6th campaign photo
DAY 5: 5th campaign photo
DAY 4: 4th campaign photo
DAY 3: 3rd campaign photo
DAY 2: 2nd campaign photo
DAY 1: 1st campaign photo + exclusive backstage video below.
Stay tuned to Models.com during New York fashion week for even more exclusive campaign images and special models.com feature stories with each of the campaign’s stars!
Lane Crawford
A/W 2011 Campaign
A/W 2011 Campaign
Photography: Mert Alas and Marcus Piggott
Style: Marie-Amélie Sauvé
Art Direction : Christopher Simmonds
Makeup: Lucia Pieroni
Hair: Anthony Turner
Related posts:
Y-3 Fall/Winter 2011
Victoria's Secret 2011
Self Service n°37 guest-edited by Charlotte Casiraghi
Viktor & Rolf S/S 2013
Mo&Co Fashion Moments: Ming Xi
Peter Pilotto Fall/Winter 2013
The Society New York
» Models.com Fashion Week
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September 8th, 2011
at 8:46 am
Chinese accent is sexy i think.
September 8th, 2011
at 11:38 am
Superb casting. Beautiful campaign.
September 8th, 2011
at 12:56 pm
It is amazing!! Stunning picture!
I love all of these girls !
September 8th, 2011
at 2:25 pm
I L O V E this video! It is absolutely gorgeous! I like it even more than the result but that’s probably due to the fact that I adore how elegantly and beautifully chinese/asian models move and talk! They are wonderful!
xoxo thefashionbambi
September 8th, 2011
at 3:26 pm
i love them stunning
and yes the chinese beauty is so sexy
September 8th, 2011
at 5:43 pm
Beautiful campaign .Ming Xi sounds a bit like Anna Jagodzinska . . .I don’t even know how i noticed that …
September 8th, 2011
at 6:52 pm
great video, i really like there accents and voices- so unconventional, to me
September 8th, 2011
at 11:04 pm
liu wen’s english got so much better, awesome campaign@
September 8th, 2011
at 11:36 pm
here i am thinking lane BRYANT took a drastic move, teehee
September 9th, 2011
at 1:24 am
Mert and marcus, great work! girls looks beautiful
September 9th, 2011
at 3:56 am
i love this photo! fei fei looks very sexy
September 9th, 2011
at 5:52 am
so Great!
September 9th, 2011
at 7:32 am
Really amazing cast indeed, and the clothes look so rich and the final ads are to die for
September 9th, 2011
at 9:43 am
Too beautiful!!
September 9th, 2011
at 1:06 pm
I love Liu Wen! Hope I can see you again in the VS show!
September 9th, 2011
at 2:07 pm
great video here, very well shot, great models
September 9th, 2011
at 5:39 pm
Amazing work.. love these girls…
Perfect models for amazing photographer..
Mert Alas & Marcus Piggott.. def my favorites.
September 9th, 2011
at 5:48 pm
Ming Xi ruullleesss
September 9th, 2011
at 8:39 pm
How wonderful to see so many great Asian faces in fashion today.
It’s about time luxury brands recognized that Asia makes up a high percentage of the world’s buying market and start to represent them directly. Bravo!
September 9th, 2011
at 10:33 pm
WOW… SUPER AD!!! ^^ superstar casting put in an interesting juxtaposition… Reminds me of Meisel’s FW 07 ad but much more muted cos of the styling trend, nevertheless it’s WANDERLUST!!!
http://www.wix.com/ChristopherYong/fashion
September 11th, 2011
at 9:38 am
I’m loving ALL the pieces <333
http://myfashioninsider.blogspot.com/
September 11th, 2011
at 10:22 am
love liu wen,fei fei,ming xi & shu pei
http://kan93kan.blogspot.com/
September 12th, 2011
at 1:22 am
很棒
September 12th, 2011
at 1:36 am
很棒~
September 12th, 2011
at 3:13 am
That’s interesting how the modeling world react. Some years ago there was any chinese supermodels, but now, with the crescent chinese economy, all the brands are giving them important jobs. However, there are more beautiful and better asian models around. Where’s some asian divas beauties like Devon Aoki, Juliana Imai and Ai tominaga? The agencies had forgotten about them and are promoting only the chineses… too bad!
September 12th, 2011
at 7:11 am
I would like to have the first foto’s in HQ without the text.
September 12th, 2011
at 9:28 am
U guys are amazing!!Super China!!
September 13th, 2011
at 2:12 am
my favorite models……all in one campaign! 中国加油！
September 13th, 2011
at 3:09 am
OMG I love love love this campaign it is brilliant! Chinese models have finally got their fair share in the industry *yeeeey*
I’ve also written something on Asian models in my blog because I am such a huuuuuge fan of them! Tell me if you like it
xoxo thefashionbambi
September 13th, 2011
at 10:25 am
*
*
M
I
N
G
X
I
*
*
September 14th, 2011
at 4:01 am
Definitely a big leap for the fashion industry. Inch by inch, Asian beauties are finally getting their fair share of spotlight. I hope they would also start recognizing models from South East Asia. By the way, I’m a Filipino.
*Sorry for the bad grammar
September 15th, 2011
at 4:36 am
nice to hear the models speak so eloquently about their profession – smart girls! I like the run ming run video on here more — it’s very funny!
September 16th, 2011
at 1:43 pm
Dear Sandra. Whats with the commotion abt casting only Chinese Models? Lane Crawford is a luxury department store in HK where it’s predominantly chinese. It appeals to the target market. This is not some Hollywood decision. And this is not new either. Theyve been doing this every year except for this year u see it on models.com. Theyve probably used chinese models too in the past, but the only difference is that back then you may not know them by name. That is all. Simmer down.
September 16th, 2011
at 2:34 pm
Wow, love it, I’m impresariowi!
September 18th, 2011
at 5:38 am
刘雯超美！
September 20th, 2011
at 11:38 pm
I LOVE THOSE GIRLS! they are so powerfull, and stronger girls
March 2nd, 2012
at 12:50 pm
proud of being a chinese！
October 26th, 2012
at 10:06 am
내가 좋아하는 모델들 !
November 9th, 2012
at 4:11 am
nice…………
November 9th, 2012
at 4:11 am
nice look………
March 9th, 2013
at 12:18 am
I love this video, it is so amazing to see these beautiful, gorgeous, sexy and fashionable Chinese ladies be full of self-confidence to prove their inner powers. The White peoples dominated the fashion world for too long, I am glad more and more Asian faces getting appearing on the T stage in NYC, Paris,London and Milan recently. I am Chinese, but I support all Asian models wherever they are come from China, South Korea or Japan !
April 11th, 2013
at 1:28 am
Obviously the Queen’s Liu!