When you say the words Hugo Boss, certain words automatically spring to mind – tailoring, quality and of course taste. When it comes to menswear the Boss line is one of the standard bearers, offering the kind of dapper style that makes men feel refined and powerful. Athletes, business men and high profile actors (many of whom were in attendance at Boss’ inaugural womenswear show) count on Hugo Boss for just that kind of confidence boost and as such Boss suits are a staple. When it comes to womenswear however the line required the direction and guiding force of the right designer. Someone who could apply all the positive associations of the label’s rich heritage, to the realm of the feminine, distilling the line’s ethos while making a statement about the way in which modern women ought to dress.
Turns out Jason Wu was just the right man for the job. With his innate understanding of femininity’s power and masterly knowledge of fabrics Wu brought a touch of chic to his first collection for Hugo Boss. We’ve all come to know and love Wu’s showmanship, but on the Hugo Boss runway his creations displayed a cultivated restraint that proved charming. Edie Campbell strutted out with slicked down hair and a fur draped just so over a below the knee black suit that utilized the famous Boss tailoring. Worn with glossy flat oxfords and an oversized doctor’s bag the look distilled the collection’s overriding feel – unfussy, sophisticated and punctuated with luxurious details that are sure to attract fans of stealth wealth. There wasn’t a single piece that seemed blatant, even the most ornate moments within the collection whispered rather than shouted.
The quiet nature of Wu’s work for Boss doesn’t make it any less powerful. As a debut this ticked all the right boxes, outlining the brand’s message, developing a cohesive aesthetic and producing some truly incredible pieces. The belted black coats lined with contrasting cream fabric, the transparent cutout dress on Suvi Koponen, color blocked neutrals in crisp slate and black, quilted jackets with Bauhaus grids woven into the fabric. By the time the sequined dresses with their glittering palliates and frothy consistency appeared guests had been treated to a wealth of compelling fashion. Finishing it all up with Stella Tennant in the simplest of black suits was the icing on the cake, the veteran model’s aristocratic pedigree and innate poise made her the ideal Boss woman.