Gareth Pugh Fall/Winter 2013

After last season’s exploration of flamenco fancy, Gareth Pugh returns to his gothic roots with a collection focused around strength, femininity and extreme silhouettes. Looking to the modern day warrior women of the Asgarda as an influence, Pugh crafted one of his finest shows to date. Starting with a series of pure white gowns that flirted with romanticism (one can easily imagine a fashion forward bride wearing one of Pugh’s sweeping gold embroidered dresses) then moving into darker territory slowly but surely, Pugh created a sense of drama. With over 50 looks Pugh’s collection gradually built to its crescendo; the creamy gowns were slowly replaced by powdery grey pieces and a section of unexpectedly vibrant blues. Each ensemble added to the powerful mood and set against the opulence of the Hôtel Salomon de Rothschild, the looks took on a decadent sensibility – who says goth can’t be glamorous?

Pugh’s expansive collection had several standout moments – the outwear looks with their oversized collars and nipped waists were especially alluring – but the pièce de résistance came via the outlandish fringed finale looks. Shown in a variety of permutations, from a simple touch of fringe adorning a black muff, to fantastical pieces that looked like exquisite shredded garbage bags, these over the top additions harked back to Pugh’s theatrical early collections. Judging by the pleased reaction of editors, stylists and front row superstar, Cher the added touch of drama was appreciated by all.

Photos: Stephan Moskovic
Text: Janelle Okwodu

Styling: Katie Shillingford
Hair: Martin Cullen
Make up: Alex Box
Casting: Kannon Rajah
Set design: Simon Costin
Music: Matthew Stone
Show production: La Mode En Images
Nails: Marian Newman
Press: Karla Otto

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