Ex choirboy turned folk-soul singer Ke Grevois has been the subject of one the most
enviable marketing campaign for a new artist-ever. Off the bat high end music videos
--collaborations with the super-hip LA songwriter Bruce Roberts. ,the cryptic glimpse in
The Styles Of The Times-unleashed just in time for his stint down the runway for John
Bartlett. Then there was our uneventful shopping expedition to a hip West Village boutique
only to stumble onto a trayfull of comp copies of Strange World, the lead off single from
the debut CD I am { - } . BMG/RCA obviously ain't playing on this one. Settling down with
the CD one navigates a desolate aural landscape where Ke's piercing vocals ripple like a
tattered flag in the wilderness wind -or something like that. The accolades that invoke
Bjork,Joni Mitchell, George Micheal and The Cranberries are well deserved. With all this
mystique swirling around, it was clearly time to track down the man called Ke'. We called
on hip-hop futurist Mank to do the honors.
