August 13th, 2010 | Janelle
Nothing conveys the identity of a brand quite like its advertising and more and more mainstream fashion brands are attempting to tweak their image via campaigns that utilize fashion’s biggest powerplayers. Case in point, the F/W campaign for conservative brand, Talbots features the edgy pairing of Linda Evangelista and Mert Alas and Marcus Piggott. Meanwhile Jones New York enlists Annie Leibovitz and a slew of top names like Hilary Rhoda, Jessica Stam, Hana Soukupova, Jacquetta Wheeler, Du Juan, Yasmin Warsame, Aminata Niaria and Ujjwala Raut for their ads. Not to be left in the dust, mall staple Esprit enlists Coco Rocha for its collection ads and Anne Vyalitsyna, Du Juan and Missy Rayder by Mariano Vivanco for the mainline.
The addition of a familiar (and fashionable) face can add a layer of cool to a brand’s image, but does the trick work? Did any of these ads enhance your opinion of the labels in question? Tell us.
Esprit chose top models like Coco, Missy, Du & Anne V for both its lines
Posted in: General news