Visual Branding

August 13th, 2010 |Posted by Janelle

Nothing conveys the identity of a brand quite like its advertising and more and more mainstream fashion brands are attempting to tweak their image via campaigns that utilize fashion’s biggest powerplayers. Case in point, the F/W campaign for conservative brand, Talbots features the edgy pairing of Linda Evangelista and Mert Alas and Marcus Piggott. Meanwhile Jones New York enlists Annie Leibovitz and a slew of top names like Hilary Rhoda, Jessica Stam, Hana Soukupova, Jacquetta Wheeler, Du Juan, Yasmin WarsameAminata Niaria and Ujjwala Raut for their ads. Not to be left in the dust, mall staple Esprit enlists Coco Rocha for its collection ads and Anne Vyalitsyna, Du Juan and Missy Rayder by Mariano Vivanco for the mainline.

The addition of a familiar (and fashionable) face can add a layer of cool to a brand’s image, but does the trick work? Did any of these ads enhance your opinion of the labels in question? Tell us.

Linda for Talbots

Jones New York’s impressive cast

Esprit chose top models like Coco, Missy, Du & Anne V for both its lines

Posted in: General news

Blonde Ambition

September 19th, 2008 |Posted by Janelle

The Vogue Paris party does not stop! Yasmin Warsame, fresh from her turn in July’s now legendary issue of Vogue Italia dons a blonde wig and heaps of attitude in October’s Vogue Paris. The Testino Afro-Disiaque story sees Yasmin at her wildest and most distinctive, proof that some girls only get better with time.

Yasmin Warsame by Mario Testino for Vogue Paris | Images courtesy of Nathalie Agency

Posted in: General news